Brand Tone

Creative & Expressive, Modern & Trendy, Friendly & Approachable, Quality-Conscious, Community-Oriented (User-Focused)

Brand Values

• •Personalization & Individuality
• •Creativity
• •Quality & Protection
• •Customer Connection/Engagement
• •Being "True" or "Original"

Best Practices

• •Embrace "You" and "Your": Focus the language on the customer and their creative journey. Make them the hero of the story.
• •Use Enthusiastic and Positive Language: Words like "love," "create," "inspire," "masterpiece," "shine," and "unique" reinforce the brand's expressive and positive nature. Avoid overly technical or bland descriptions.
• •Encourage Interaction and Sharing: Actively invite user-generated content, ask questions, and use calls-to-action that promote community engagement (e.g., "Show us your style!", "What will you create?").
• •Balance Creativity with Clarity: While the tone is expressive, ensure that product information, instructions for customization, and calls to action are clear, concise, and easy to understand.
• •Be Genuinely Helpful and Authentic: In customer service interactions and all copy, maintain an approachable and honest voice. If issues arise, address them transparently and with a focus on resolution, reinforcing the "True" aspect of the brand.

Social Perception

Positive around Customization, Seen as a Go-To for Personalized Tech Accessories, Responsive (Generally), Reliant on Visual Appeal

Copy Examples

• •Headline (Website/Social Ad): "Your Phone, Your Vibe. Design a True Case That’s Unmistakably You." Body: "Don’t just protect your tech – express yourself! With True Cases, you’re the designer. Upload your art, add text, or choose from our curated collections to create a premium case that’s as unique as your fingerprint. Start creating your masterpiece today!"
• •Instagram Caption (Showcasing User-Generated Content): "Obsessed with this masterpiece by @[customerhandle]! 😍 Your creativity blows us away every single time. Got a True Case you love? Tag us #TrueCasesUK for a chance to be featured and inspire the community. Let your style shine!"
• •Facebook Post (Promoting a New Product/Feature): "Psst... Something NEW just dropped! ✨ Now you can personalize [New Product - e.g., MacBook Sleeves] with the same True Cases flair you love. Premium protection, endless design possibilities. Click the link to be one of the first to create yours! What will your design say about you?"
• •Email Subject Line (Targeting Previous Customers): "Ready for a Refresh? Design Your Next True Case!" Email Body Snippet: "Loved your last True Case? Why not treat yourself (and your tech!) to a fresh new look? Our design tool is packed with even more options to help you create something truly original. Plus, enjoy [Offer, e.g., 15% off] your next custom creation as a thank you for being part of the True Cases family!"
• •Product Description Snippet (Highlighting Quality & Personalization): "Engineered for a perfect fit and crafted from durable, high-quality materials, your True Case doesn’t just look amazing – it keeps your device safe. But the best part? It’s designed by YOU. From bold graphics to subtle monograms, make a statement that’s 100% original."