Brand Tone

Youthful & Energetic, Trendy & Current, Relatable & Authentic, Bold & Expressive, Approachable & Conversational, Quirky & Humorous

Brand Values

• •Self-Expression
• •Relatability
• •Trendiness & Fashion-Forwardness
• •Affordability & Value
• •Innovation & Agility
• •Community
• •Customer-Centricity

Best Practices

• •Continuously research and understand the evolving language, humor, concerns, and aspirations of Indian youth (18-25). Stay updated on their slang, pop culture references, and social media trends.
• •Create a "Voice & Tone" Style Guide: Document the key attributes of the Campus Sutra voice (e.g., youthful, witty, bold, relatable). Include examples of "do's and don'ts" for vocabulary, sentence structure, humor, and addressing the audience. Share this guide with everyone who creates content.
• •Prioritize Relatability and Authenticity: Use language that genuinely resonates. Avoid corporate jargon or overly formal tones. Incorporate "slice of life" scenarios and everyday language that the target demographic uses and understands.
• •Be Visually Consistent with Your Verbal Tone: Ensure that the imagery, colors, and overall design used alongside the copy reinforce the youthful, energetic, and trendy vibe. The visual and verbal elements should work together seamlessly.
• •Monitor and Adapt: Regularly review social media comments, customer feedback, and engagement metrics to see how the audience is responding to the brand's tone. Be prepared to adapt and evolve the tone to remain relevant, while staying true to core brand values.

Social Perception

For the Youth, By the Youth, Trendy and Fashionable Choice, Accessible Fashion, Growing Indian Brand, Mixed on Quality/Service, Digitally Savvy

Copy Examples

• •Instagram Post Caption (New Hoodie Collection): Level up your chill. 🥶 Our new drop of hoodies just landed – comfier than your bed, cooler than the other side of the pillow. Swipe up to snag yours before they're history. #CampusSutra #HoodieSZN #StreetStyleIndia #OwnYourVibe
• •Facebook Ad (Graphic Tees): Speak your mind without saying a word. 🗣️ Our latest graphic tees are here to tell your story. From campus jokes to trending memes, find the print that screams YOU. Shop now & get 15% off your first order! #CampusSutra #GraphicTees #ExpressYourself #YouthFashion #WhatToWear
• •Website Banner (Seasonal Sale): EXAMS OVER? TREAT YOURSELF! 🔥 Campus Sutra's End-of-Semester Sale is ON! Up to 50% OFF on the freshest fits. Don't just ace your tests, ace your style. Shop the drop! #CampusSutra #SaleAlert #StudentLife #FashionDeals
• •Product Description (Quirky Mug): Warning: May spontaneously start conversations. ☕ This isn't just a mug; it's your new desk buddy, your exam fuel-holder, and a statement piece all in one. Perfect for chai, coffee, or just looking cool. Grab yours and let the mug do the talking. #CampusSutra #CampusLife #QuirkyFinds #GiftIdeas
• •Email Subject Line (New Arrivals): 🤫 Psst... Your New Favourite Outfit Just Arrived. (Body: Hey [Customer Name], Stop scrolling, start styling! The freshest collection from Campus Sutra is here, packed with head-turning looks you won't want to miss. Be the first to rock these trends! Shop Now -> [Link])