Brand Tone

innovative, sophisticated, and passionate.

Brand Values

• •Innovation
• •Design Excellence
• •Quality Craftsmanship
• •Uniqueness/Individuality
• •Community Engagement
• •Value
• •Transparency/Accessibility (in design)

Best Practices

• •Emphasize Innovation: Always lead with what makes DWISS different – the unique time displays, the design philosophy ("we tell it differently"). Use words like "pioneering," "groundbreaking," "revolutionary," "unconventional."
• •Highlight Swiss Quality & Craftsmanship: Consistently mention "Swiss-made," "precision engineering," "quality materials," and the heritage of Swiss watchmaking to build trust and convey sophistication.
• •Showcase Design Prowess: Refer to design awards, intricate details, and the aesthetic appeal of the watches. Use evocative language to describe the visual elements.
• •Speak with Passion and Confidence: Let the enthusiasm for the watches and the brand's vision shine through. Use strong, active verbs and a confident, declarative style. Reflect the founder's passion.
• •Foster Exclusivity and Community: Mention limited editions and the unique nature of the designs. When appropriate, refer to the Watch Design Club and the community of DWISS enthusiasts to create a sense of belonging and shared appreciation for the distinct.

Social Perception

Innovative and Creative, High Quality for Price, Conversation Starter, Niche Appeal, Reputable Microbrand, Engaged with Community

Copy Examples

• •Headline: Beyond Timekeeping. This is Art in Motion. Body: DWISS doesn't just tell time; we reinvent its expression. Discover our award-winning Swiss chronometers, where innovative mechanics meet breathtaking design. Dare to be different.
• •Headline: Swiss Precision. Unconventional Vision. Body: Crafted in the heart of Switzerland, each DWISS timepiece is a testament to meticulous engineering and a passion for the extraordinary. Experience the future of horology on your wrist. Limited editions available.
• •Headline: Your Time, Uniquely Displayed. Body: Tired of the ordinary? DWISS watches offer a captivating new perspective on how time is read. Our signature displaced hours and wandering complications are more than features – they're a statement. Join the DWISS evolution.
• •Headline: Awarded for Innovation. Designed for the Discerning. Body: With over 25 international design accolades, DWISS is recognized globally for redefining watch aesthetics. Own a piece of horological art that speaks to your individuality and appreciation for groundbreaking design.
• •Headline: The DWISS Dialogue: Where Design Meets Community. Body: We believe in co-creation. Our exclusive Watch Design Club invites enthusiasts to shape the future of time. It’s more than a watch; it’s a shared passion for innovation and exceptional Swiss craftsmanship. Explore our latest community-inspired collection.