Brand Tone

Warm and Welcoming, Professional and Quality-Oriented, Caring and Occasion-Focused, Helpful and Accommodating

Brand Values

• •Quality: A commitment to providing fresh, beautiful flowers and high-quality gifts.
• •Customer Satisfaction: Ensuring a pleasant experience and guaranteeing satisfaction with their products and services.
• •Local Community Focus: Identifying as a "local Santa Fe, NM florist" and encouraging shopping local.
• •Artistry and Creativity: Showcasing unique and beautifully designed floral arrangements.
• •Reliability and Trustworthiness: Emphasizing professional service and dependable delivery.
• •Making Moments Special: A core belief in the power of flowers and gifts to enhance significant life events and everyday moments.

Best Practices

• •Always Emphasize Freshness and Quality: Consistently use words like "fresh," "vibrant," "high-quality," "handcrafted," and "premium" when describing products to reinforce this core value.
• •Maintain a Warm and Approachable Voice: Use welcoming language, address the customer directly (using "you" and "your"), and convey a sense of local, friendly service. Avoid overly formal or impersonal language.
• •Connect to Occasions and Emotions: Tailor copy to specific life events (birthdays, anniversaries, sympathy) and the emotions they evoke. Highlight how DW Florals and Gifts can help customers express their feelings.
• •Highlight Local Santa Fe Connection: Regularly incorporate "Santa Fe" and "local" into the copy to reinforce community ties and appeal to customers looking to support local businesses. Mention local delivery or unique Santa Fe-inspired items if applicable.
• •Be Professional and Reliable: Ensure all copy is grammatically correct, clear, and provides accurate information about services like same-day delivery, product availability, and the satisfaction guarantee. This builds trust and reinforces professionalism.

Social Perception

High-quality, local florist dedicated to beautiful arrangements and good service. 'Santa Fe's Premier Florist'. Positive reception from their growing audience.

Copy Examples

• •Brighten someone's day the Santa Fe way! ✨ At DW Florals and Gifts, we pour our hearts into every handcrafted bouquet, ensuring fresh, vibrant blooms for every occasion. Your local choice for beauty and heartfelt gifting. #DWFloralsAndGifts #SantaFeBlooms #ShopLocalSF
• •Happy Birthday from Santa Fe! 🎂 Surprise them with a burst of color and joy from DW Florals and Gifts. Our stunning birthday arrangements are designed to delight. Order for same-day delivery and make their celebration unforgettable! #SantaFeBirthdays #FlowerDelivery #CelebrationFlowers
• •More than just flowers! Discover our curated gift baskets at DW Florals and Gifts – filled with local Santa Fe charm and delightful treats. Perfect for saying 'thank you,' 'congratulations,' or simply 'I'm thinking of you.' #SantaFeGifts #GiftBaskets #ThoughtfulGifting
• •In moments of tenderness, let flowers convey what words cannot. DW Florals and Gifts offers thoughtful sympathy arrangements, crafted with care and delivered with respect in Santa Fe. We're here to help you express your heartfelt condolences. #SantaFeSympathy #FloralTributes #WithCondolences
• •Planning a special moment in Santa Fe? Or just want to send a little sunshine? ☀️ Visit dwfloralsandgifts.com to explore our beautiful collection. Fresh flowers and unique gifts, always delivered with a smile. #DWFloralsSantaFe #FreshFlowerExperts #OrderOnline