Brand Tone

aspirational, sophisticated, and trustworthy

Brand Values

• •Quality and Craftsmanship
• •Sustainability and Local Sourcing
• •Customer Connection
• •Design and Style
• •Creating Memories

Best Practices

• •Lead with 'Why': Every piece of copy, from product descriptions to blog posts, should connect back to the core values of creating memories, fostering connection, and celebrating outdoor living. Start with the experience, then introduce the product.
• •Use Evocative and Sophisticated Language: Employ words that convey quality, elegance, and durability. Terms like 'bespoke,' 'curated,' 'timeless,' 'craftsmanship,' and 'sanctuary' will reinforce the premium brand identity.
• •Maintain the 'Family-Driven' Narrative: Periodically remind the audience that they are buying from a passionate family team. This builds trust and differentiates the brand from larger, impersonal retailers. Use 'we' and 'our' to foster a sense of a personal relationship.
• •Weave in Sustainability: Consistently mention the commitment to local sourcing and environmental responsibility. This is a powerful value proposition for modern consumers and should be a recurring theme, not just a footnote on the 'About Us' page.
• •Show, Don't Just Tell: Use high-quality imagery and video that reflects the aspirational lifestyle. The visual content should be as sophisticated and well-crafted as the products themselves, featuring beautifully designed outdoor spaces and people enjoying moments of connection.

Social Perception

A high-end, niche retailer of stylish outdoor heating and cooking equipment. Customers view the products as well-designed, high-quality, and aesthetically pleasing. The lack of broader online presence limits wider social perception, primarily controlled by brand messaging.

Copy Examples

• •Forge more than just flames. Our Limited Edition Raptor BBQ is where audacious design meets culinary craftsmanship. Hand-built in the UK from locally sourced materials, it's not just a grill—it's the heart of your summer story. Limited run available for those who lead the pack.
• •Transform your evenings from simple gatherings to sophisticated retreats. The Elysian Fire Pit, with its fusion of timeless elegance and modern design, does more than warm your space. It creates a stylish focal point for memories that will last a lifetime.
• •Warmth that feels good, inside and out. At Dwelling Outdoors, we're committed to our community and our planet. Every fire pit is crafted with materials sourced within a 10-mile radius, ensuring quality craftsmanship with a minimal carbon footprint. Choose sustainable style.
• •From our family to yours, we present the art of outdoor living. Our bespoke fire pits and BBQs are designed to bring people together, turning your garden into a sanctuary for connection and cherished moments. Experience the Dwelling Outdoors difference.
• •Don't just endure the elements, embrace them in style. Our all-weather fire pits are a testament to superior British craftsmanship. Built to last and designed to impress, this is the final piece your outdoor oasis has been missing.