Brand Tone

Aspirational, passionate, fan-centric, energetic, direct, colloquial, and promotional.

Brand Values

• •Variety and Accessibility
• •Passion for Sports
• •Quality
• •Customer Focus

Best Practices

• •Always Speak the Fan's Language: Use energetic, passionate, and direct language. Incorporate terms and references that resonate with sports culture to create an authentic connection.
• •Focus on "Passion" and "Pride": Frame products not just as apparel, but as a way for customers to express their identity, loyalty, and passion for their teams.
• •Highlight Variety and Exclusivity: Consistently reinforce the message that DV Sports has the largest and most diverse collection, including special and retro editions that fans can't find elsewhere.
• •Be Visually Driven: Ensure copy is concise and complements strong visuals (photos and videos). On platforms like Instagram and TikTok, let the products speak for themselves and use captions to fuel excitement and engagement.
• •Maintain a Clear Call to Action: Every piece of copy should guide the customer on what to do next, whether it's "Shop Now," "Learn More," "Visit Us," or "Comment Below." Make the customer journey simple and direct.

Social Perception

Positive among young sports fans in Costa Rica, perceived as the go-to destination for team jerseys, especially for variety and hard-to-find retro items. The brand has successfully built a highly engaged community on social media and is seen as a dynamic, accessible brand that understands and caters to local fan culture.

Copy Examples

• •The Wait Is Over! The 24/25 Season is Here. Your team's new colors have arrived at DV Sports. Wear the passion of the new season and show your unconditional support from day one. Available now online and in our stores. Get yours before they're gone! #DVSports #NewSeason #TeamPassion #JerseyLaunch
• •They say classics never die. We agree. That legendary goal. That unforgettable championship. Relive the glory with our collection of retro jerseys. Which one brings back the best memories? Comment below! 👇 #RetroJerseys #FootballLegends #DVSportsCR #ClassicFootball
• •Gear Up for the Game! The stadium is calling. Are you ready? For a limited time, get a 15% discount on all NBA and NFL jerseys. It's time to represent your team like never before. Shop the Collection Now.
• •More Than a Store, We Are Fans. DV Sports was born from a simple idea: every fan in Costa Rica deserves to wear their team's colors with pride. From a retro jersey that holds a special memory to the latest season's kit, we are here to share that passion with you. Thank you for making us the largest jersey community in the country! What was the first jersey you ever owned? Tell us your story! #WeAreFans #DVSportsFamily
• •Hey, Heredia! 👋 Your favorite jerseys are waiting for you at Paseo de las Flores. Come by and discover our latest arrivals. Swipe up for directions! #DVSportsHeredia #PaseoDeLasFlores #ShopLocal