Brand Tone

irreverent, humorous, and satirical

Brand Values

• •Originality and Creativity
• •Humor and Satire
• •Cultural Relevance
• •Non-Conformity

Best Practices

• •Stay True to Niche Humor: Continue to source inspiration from internet subcultures, gaming, and cult classic films. The brand's strength lies in its ability to connect with a specific audience that gets the joke.
• •Use an Informal, Conversational Voice: Write copy as if you're talking to a friend who shares your sense of humor. Use slang and internet-speak authentically.
• •Leverage Visuals to Reinforce Tone: The product designs are the primary communicators of the brand's tone. Ensure all marketing visuals align with this edgy, humorous, and chaotic aesthetic.
• •Embrace the "If You Know, You Know" Attitude: Don't over-explain the jokes. Part of the appeal for the target audience is the feeling of being part of an inside joke.
• •Be Consistent Across All Channels: As the brand expands its online presence, ensure the tone of voice remains consistent from the website to social media bios, post captions, and customer service interactions.

Social Perception

niche and "in-the-know" creator of merchandise for specific online communities

Copy Examples

• •Your new favorite shirt has logged on. Cop the [Product Name] tee before it gets nerfed. Link in bio.
• •Slap this on your laptop and let everyone know you've got a Ph.D. in advanced memeology. High-quality vinyl that will outlast your current favorite internet drama.
• •Fresh DvmpsterFire just dropped. Open for a good time.
• •Apparel for the chronically online. Welcome home.
• •Tired of boring clothes? Our threads are a guaranteed conversation starter... or ender. Depends on who you're talking to. Shop DvmpsterFire.