Brand Tone

authentic, passionate, and personal

Brand Values

• •Artisanal Craftsmanship
• •Nature-Inspired Aesthetics
• •Authenticity and Passion
• •Customer Connection
• •Ethical Sourcing

Best Practices

• •Always Use a Personal and Authentic Voice: Write as if you are speaking directly to a friend. Use "I" and "we" to maintain a personal connection and share the passion behind the craft.
• •Highlight the 'Handmade' and 'Nature-Inspired' Aspects: Consistently use keywords like "handcrafted," "hand-sculpted," "nature-inspired," "raw," and "unique" to reinforce the brand's core identity.
• •Incorporate Storytelling: Share the stories behind the collections, the inspiration for a particular piece, or the journey of the business. This builds a deeper connection with the audience.
• •Showcase Customer Stories and Testimonials: Actively encourage and feature customer photos and reviews. This not only provides social proof but also reinforces the brand's value of customer connection.
• •Be Passionate and Appreciative: Let the love for the craft shine through in all communications. Express gratitude to customers for their support and for allowing the brand to be a part of their special moments.

Social Perception

The public perception of DV Jewelry Designs is overwhelmingly positive. Customers frequently describe the jewelry as 'beautiful,' 'stunning,' 'delicate but bold,' and 'special.' The craftsmanship is praised, with terms like 'well-made' and 'fantastic detail.' A key differentiator mentioned by customers is the excellent and personal customer service, with many reviews singling out Dawn for her helpfulness and willingness to accommodate custom requests and exchanges. The brand is perceived as a creator of meaningful pieces for special occasions like engagements and weddings, reinforcing its image as a trusted and high-quality artisan jeweler.

Copy Examples

• •Embrace the wild beauty of nature. Our new 'Terra' collection is here, featuring raw gemstones hand-sculpted into unique pieces that tell a story as unique as your own. Wear a piece of the earth.
• •A love as natural and real as this raw diamond. Handcrafted to celebrate your unique journey together, our twig engagement ring is more than a piece of jewelry—it's a promise, rooted in nature.
• •From my hands to yours. Every curve, every stone, every detail is sculpted with passion and intention. It's not just about making jewelry; it's about creating a piece of art that will be a part of your story. #HandmadeWithLove
• •'It's absolutely stunning and exactly what I was looking for!' We love hearing your stories. It's the best feeling in the world to know our creations are part of your most cherished moments. Share your story with us! #DVJewelryDesigns
• •It all started with a love for sculpting and a passion for design. Meet Dawn, the heart and hands behind DV Jewelry Designs. Every piece is a reflection of her journey and her dedication to creating something truly special for you.