Brand Tone

Playful & Fun-Loving, Nostalgic & Retro, Casual & Relaxed, Authentic & Approachable, Bold & Vibrant

Brand Values

• •Leisure & Recreation
• •Quality
• •Authenticity & Friendship
• •Fun & Good Times
• •Florida Heritage & Distinctiveness
• •Community

Best Practices

• •Embrace the "Florida Retro" Vernacular: Use language that evokes a sense of nostalgia, sunshine, and easy-going beach life. Think "balmy beaches," "golden age," "laid-back," "good vibes."
• •Inject Playfulness and a Hint of Irreverence: Don't be afraid to be a little cheeky. The "Official Uniform of People Who Hate Uniforms" and "Filthy Flamingo Surf Gang" are great examples. Keep it light and fun.
• •Focus on Leisure and Comfort: Consistently highlight the relaxed feel and versatility of the clothing – perfect for "rest & recreation," from "beach, to leisure sport, to happy hour".
• •Tell the Story (Subtly or Directly): Weave in elements of the brand's origin – lifelong friends, Florida roots, a passion for a distinct lifestyle. This builds authenticity.
• •Stay Visually Consistent with Words: Ensure the copy complements the vibrant, retro, and often bold visual style of the products. Use descriptive words that paint a picture aligning with the patterns and colors.

Social Perception

Trendy & Cool, Go-To Beach Brand, Unique & Distinctive, Playful & Engaging, Expanding & Evolving

Copy Examples

• •Headline: Kick Off Your Shoes, Not Your Vibe. Body: Duvin's here. That means easy livin', retro prints, and the softest threads this side of a Florida sunset. Made for golden days and good times. #DuvinDesign #GenuineLeisure
• •Headline: Warning: May Cause Extreme Relaxation. Body: Our latest collection just dropped, packed with enough vintage Florida cool to make your grandpa jealous. Dive into comfort that’s ready for anything from boardwalk strolls to happy hour triumphs. #BeachToBar #FloridaRetro
• •Headline: Uniforms Are For Work. Duvin Is For Life. Body: Remember when clothes were fun? We do. That's why we make 'em. Get your dose of 80s-inspired beachwear that’s all about good vibes and zero conformity. Join the Filthy Flamingo Surf Gang. #PeopleWhoHateUniforms #Duvin
• •Headline: Sun's Up, Style's On. Body: From the Gulf Coast to wherever your good times roll. Duvin Design Co. brings that laid-back Florida energy with threads that are as ready for a nap in the hammock as they are for a night out. Quality comfort, zero fuss. #EngineeredForLeisure #DuvinBeachClub
• •Headline: Your Everyday Escape Hatch. Body: Slip into something more Duvin. Our new arrivals are like a permanent vacation for your wardrobe – think vibrant nostalgia, modern fits, and that 'just left the beach' feeling, bottled. #RetroInspired #FloridaCool