Brand Tone

warm, friendly, approachable, stylish, and family-oriented

Brand Values

• •Family-centric: Designing products with real families and children in mind.
• •Practicality & Style: Offering products that are both beautiful and functional, easy to care for (washable), and durable.
• •Eco-consciousness & Natural Materials: Using eco-friendly, natural, non-toxic materials.
• •Ethical Sourcing & Production: Working with artisans and ensuring ethical work environments.
• •Quality Craftsmanship: Providing high-quality, hand-tufted rugs designed to last.
• •Customer Support & Inspiration: Helping customers create spaces they love through styling services and inspiration.
• •Giving Back: Supporting charitable causes.

Best Practices

• •Embrace a Warm and Understanding Voice: Write as if you're talking to a friend who is also a parent. Acknowledge the realities of family life (messes are inevitable!) while offering stylish solutions.
• •Highlight Both Beauty and Brains: Consistently pair aesthetic appeal with practical benefits. It's not just a "beautiful rug"; it's a "beautifully soft *and* washable rug."
• •Weave in Your Values Naturally: Mention eco-friendly materials, ethical craftsmanship, and family-centric design where relevant, but avoid making it sound forced. Let these values be an inherent part of the product story.
• •Use Storytelling: Share the "why" behind the brand and products, like the founder's inspiration. This builds connection and makes the brand more relatable. Talk about how the rugs contribute to creating a "home that reflects your family's unique story."
• •Maintain Visual and Verbal Cohesion: Ensure that the language used in your copy aligns with the visual style of your website and social media – which is bright, clean, and inspiring. Use positive and inviting language.

Social Perception

Hunter and Nomad is perceived positively by its customers and the online community. They are seen as a go-to brand for high-quality, stylish, and practical rugs, especially for kids' rooms and family homes. Customers value the washability and durability of the products, the unique designs, and the brand's commitment to natural materials and ethical practices. The personal story of the founder resonates with customers, adding a layer of authenticity. They are recognized for their beautiful aesthetic and helpful customer service.

Copy Examples

• •Headline: "Mess-proof style? Yes, please! Discover our washable rugs that keep up with your family (and still look amazing)."
• •Instagram Post: "Spills, scribbles, and endless adventures – our rugs are made for it all! ✨ Crafted from natural, eco-friendly materials, they're soft on little feet and easy on your mind. Create a space your kids will love, and you'll love cleaning! #hunterandnomad #kidsroominspo #washablerugs #ecofriendlyhome"
• •Product Description Snippet: "Designed in sunny Brisbane and ethically handcrafted by our artisan partners, this rug isn't just a floor covering – it's a backdrop for childhood memories. Soft, durable, and oh-so-easy to clean, it’s the perfect blend of beautiful design and everyday practicality for your busy home."
• •Email Subject Line: "Your Dream Kids' Room Starts Here (Plus, a Little Treat!)"
• •Facebook Ad Copy: "Tired of choosing between a stylish home and a kid-friendly one? At Hunter and Nomad, we believe you deserve both! Explore our collection of beautifully bold, washable, and eco-friendly rugs designed to bring personality and practicality to every family home. Shop now and transform your space! [Link]"