Brand Tone

Passionate & Knowledgeable, Friendly & Approachable, Community-Oriented, Trustworthy & Fair, Slightly Nostalgic yet Contemporary

Brand Values

• •Quality
• •Breadth of Selection & Inclusivity
• •Customer Experience
• •Passion for Music
• •Integrity & Fairness
• •Heritage & Expertise

Best Practices

• •Speak Authentically: Use language that reflects a genuine passion for music and vinyl. Avoid overly corporate or salesy jargon. Think "music lover to music lover."
• •Be Welcoming and Inclusive: Write as if you're inviting someone into your space. Use friendly, approachable language that appeals to both seasoned collectors and newcomers.
• •Highlight Quality and Care: Subtly weave in mentions of the care taken with records (cleaning, grading, sourcing unique pressings) to reinforce the value of quality.
• •Foster Community: Encourage interaction. Ask questions, invite comments, and share customer experiences (with permission). Use hashtags that connect with the broader vinyl community.
• •Maintain Transparency: When discussing services like buying collections or the specifics of record conditions, be clear, honest, and straightforward to build and maintain trust.

Social Perception

Highly Regarded, Reliable Source, Community Hub, Knowledgeable Staff, Fair Priced, Destination Store

Copy Examples

• •Headline: Beyond the Algorithm: Discover Real Music. Body: Tired of algorithm-fed playlists? Dive into Dutch Vinyl. Thousands of hand-picked new and vintage records waiting to tell their story. Feel the music, own the experience. #DutchVinyl #RealMusic #VinylCommunity
• •Headline: Your Next Favourite Record is Here. (We Just Know It.) Body: From obscure jazz gems to timeless rock anthems, our shelves are packed with possibilities. Our passionate team is always ready with a recommendation or to just talk music. Come find your sound. #RecordStore #MusicDiscovery #VinylCollection #MelbourneMusic #BrisbaneMusic
• •Headline: More Than Just a Record Store. It's a Vibe. Body: Carefully curated, meticulously cleaned, and fairly priced. At Dutch Vinyl, we care about the quality of your listening experience, from the moment you step into our store to the crackle of the needle on your new favorite LP. Great music, great atmosphere. #VinylCulture #DutchPressings #QualitySound
• •Headline: Selling Your Collection? We Get It. And We Pay Fairly. Body: Your records hold memories and value. As passionate collectors ourselves, we offer fair, transparent prices for your cherished vinyl. Easy, respectful, and rewarding. Contact us for a quote. #SellVinyl #RecordCollectors #FairPriceVinyl
• •Headline: Fresh Crates Just Dropped! 🎶 Body: New arrivals and choice second-hand vinyl hitting the floors in Melbourne & Brisbane, and online! European pressings, local heroes, and all the sounds in between. What hidden gem will you unearth this week? #NewVinyl #UsedRecords #VinylHaul #DutchVinylAU