Brand Tone

Enthusiast-driven and Passionate, Community-focused, Straightforward and Product-centric, Approachable

Brand Values

• •Passion for TTRPGs
• •Quality and Variety
• •Community Engagement
• •Customer Satisfaction
• •Accessibility for the Dutch Market

Best Practices

• •Speak the Language of Your Community: Use terms and references that resonate with TTRPG players (e.g., "critical role," "epic tales," "campaigns," "D20"). Show you're one of them.
• •Emphasize Shared Passion: Let your enthusiasm for the games and products shine through. Use exclamation points judiciously for excitement, and share your own love for the hobby.
• •Be Direct and Informative (but not boring): Clearly describe your products and their benefits for gameplay, but inject personality. Instead of just "Red Dice Tray," try "Conquer clutter with our vibrant Red Dice Tray – keeping your lucky dice safe and your table clear for adventure!"
• •Encourage Interaction: Ask questions, invite users to share their experiences, and foster a sense of belonging. This reinforces the community aspect.
• •Maintain a Consistent Voice Across Platforms: Whether it's a product description on the website, a social media update, or an email, the underlying friendly, enthusiastic, and knowledgeable tone should remain recognizable. If expanding social media, carry this voice over.

Social Perception

Positive within its Niche, Seen as a Specialized Retailer, Trustworthy (Implied), Limited Mainstream Visibility

Copy Examples

• •Your next adventure deserves legendary dice! ✨ Explore our new [Dice Set Name] collection – crafted for critical roles and epic tales. What story will your set tell? #DutchiesAndDragons #DnDDice #TTRPG #NieuweDice
• •We loved seeing so many fellow adventurers at [Event Name]! What was your favorite moment? Share your hauls and stories below! P.S. Keep an eye out for some of those event-exclusive items hitting the webshop soon! #TTRPGCommunity #DutchiesOnTour #DnDFamily
• •Born from a love of dusty rulebooks and the thrill of a perfectly rolled D20, Dutchies & Dragons is here to equip your campaigns. We're players, just like you, dedicated to finding the coolest dice and most useful accessories for your tabletop sagas. Welcome to the guild!
• •🔥 Hot Rolls & Cool Loot! New Arrivals at Dutchies & Dragons! (Body Excerpt): Hey [Customer Name], gear up for your next session! We've just unboxed a fresh hoard of [Product Category, e.g., metal dice] and essential [Accessory, e.g., dice trays] that are too good to miss. Click here to discover your next favorite piece of kit!
• •From the satisfying heft of metal to the mesmerizing swirl of liquid core – find YOUR perfect dice at Dutchies & Dragons. We stock a huge range for every adventurer's taste and budget. Don't leave your rolls to chance, gear up with the best! #DiceObsessed #TabletopGaming #RPG