Brand Tone

Passionate & Inspiring, Knowledgeable & Expert, Community-Focused & Approachable, Quality-Driven & Proud, Family-Oriented

Brand Values

• •Quality
• •Inspiration & Beauty
• •Family Heritage
• •Customer Focus
• •Innovation & Technology
• •Sustainability
• •Community Engagement
• •Expertise & Education

Best Practices

• •Emphasize Heritage and Family: Consistently weave the story of being third-generation, family-owned growers into your communications. This builds trust and authenticity.
• •Showcase Expertise through Education: Share practical gardening tips, plant care advice (like the watering guidelines video), and insights into growing for the Colorado climate. This reinforces authority and provides value.
• •Highlight Quality and Local Focus: Always stress that plants are "locally grown" and specifically cultivated for the regional environment. Use vibrant, high-quality imagery that reflects the health and beauty of the plants.
• •Foster Community Spirit: Use language that is welcoming, inclusive, and enthusiastic, especially when promoting open houses or engaging on social media. Share customer stories or photos (with permission) to build a sense of shared passion.
• •Be Transparent and Passionate: Let the genuine love for plants and the pride in your sustainable, innovative practices shine through. Behind-the-scenes content and messages from the owners can personalize the brand.

Social Perception

Trusted Source for High-Quality Plants, Valued Community Event, Knowledgeable and Passionate Experts, Large-Scale yet Accessible, Family Business with Strong Roots

Copy Examples

• •Headline: From Our Family Greenhouse to Your Home: Generations of Colorado Growing. Body: At Dutch Heritage Gardens, passion for planting runs deep. For over 80 years, our family has cultivated vibrant, resilient flowers designed to thrive in the unique Colorado climate. Experience the heritage of quality. Call to Action: Discover our locally grown collections.
• •Headline: Inspire Your World with Color: Ready-to-Enjoy Container Gardens. Body: Short on time but crave a stunning outdoor space? Our "Impressions" container gardens, artfully designed by Rozalia, offer instant beauty and lasting joy. Just water and enjoy a perfect “mini garden” all season long. Call to Action: Find your perfect porch accent today!
• •Headline: Grow with Us: Quality Plants & Expert Advice. Body: Whether you're a seasoned gardener or just starting, Dutch Heritage Gardens is your partner in planting. Explore our vast selection and tap into decades of growing know-how for a flourishing garden. Call to Action: Visit our next Open House for exclusive access!
• •Headline: Sustainable Beauty: Grown with Care for Colorado. Body: We believe in nurturing plants and our planet. Our 20-acre, state-of-the-art facility utilizes energy-efficient technology and water recycling to bring you the healthiest, most vibrant flowers, grown responsibly right here in Colorado. Call to Action: Learn more about our green practices.
• •Headline: Don't Miss the Event Plant Lovers Wait For! Body: Join thousands of fellow garden enthusiasts at the Dutch Heritage Gardens Open House! Explore acres of stunning annuals, perennials, herbs, and our famous container gardens at wholesale prices. It's more than a sale; it's a celebration of spring! Call to Action: Mark your calendar – Dates inside!