Brand Tone

Nurturing & Caring, Artisanal & Passionate, Friendly & Approachable, Knowledgeable & Helpful, Playful & Fun (for some product lines)

Brand Values

• •Quality & Craftsmanship
• •Natural Ingredients & Gentleness
• •Customer Satisfaction & Service
• •Self-Care & Well-being
• •Local & Community-Oriented

Best Practices

• •Prioritize "Handmade" and "Natural": Consistently weave these keywords and their synonyms (e.g., "artisanal," "handcrafted," "botanical," "gentle") into product descriptions, social media, and website copy to reinforce core values.
• •Use Warm and Invitational Language: Employ words that evoke comfort, care, and a personal touch (e.g., "nurture," "discover," "your moment," "we're here to help," "crafted for you").
• •Highlight Sensory Details: Focus on the experience – the "lovely" scents, the "wonderful feel" of products, the "fizzing water" of bath bombs – to engage customers emotionally.
• •Showcase Customer Love (Authentically): Share testimonials and user-generated content (with permission) that reflect genuine satisfaction and the positive impact of the products. Frame these as shared experiences rather than just boasts.
• •Maintain a Helpful and Knowledgeable Voice: When providing information (e.g., about ingredients, product use, or skin benefits), do so in a clear, accessible, and supportive manner, mirroring the helpful in-person service customers praise.

Social Perception

Highly Positive, Effective Products, Trustworthy & High Quality, A Treat/Indulgence, Helpful & Knowledgeable Staff

Copy Examples

• •Kiss dryness goodbye! Our Velvet Cloud Mousse, handcrafted with love and naturally gentle ingredients, cocoons your skin in lasting hydration. Feel the difference care makes.
• •Ready to melt your day away? ✨ Our newest Serene Escape Bath Bomb is here! Handmade on-site with skin-loving botanicals and a dreamy new scent. Your little moment of bliss awaits.
• •From our hands to your home. At Dutch Dragonfly, we believe in the simple power of nature and the joy of a product made with passion. Discover artisanal bath and body care that truly nurtures.
• •Because you deserve a little extra pampering. This week, enjoy [discount] on our customer-favorite [product category, e.g., Sugar Scrubs]. Gentle, effective, and always made with the finest natural ingredients.
• •It started with a passion for pure ingredients and a desire to create something truly special. Each Dutch Dragonfly product is a little piece of that passion, handcrafted to bring comfort and delight to your daily routine.