Brand Tone

Friendly and Welcoming, Informative and Helpful, Nostalgic and Community-Oriented, Enthusiastic and Passionate

Brand Values

• •Authenticity
• •Community
• •Customer Satisfaction
• •Tradition
• •Quality

Best Practices

• •Embrace 'Gezelligheid': Infuse copy with warmth, coziness, and a sense of conviviality.
• •Use a Mix of English and Simple Dutch Phrases: Continue using greetings like 'Goedemorgen' or terms like 'lekker'.
• •Be Genuinely Enthusiastic: Let the passion for Dutch food and culture shine through.
• •Maintain a Helpful and Approachable Stance: Always be ready to answer questions clearly and kindly.
• •Visually Align with Tone: Ensure that photography and visual branding reflect the friendly, authentic, and somewhat nostalgic tone.

Social Perception

Positive for Retail, Nostalgia and Connection, Restaurant Legacy (Potential Confusion), Community Hub

Copy Examples

• •Goedemorgen, Dutch food lovers! 🇳🇿 Guess what just landed from the Netherlands? A fresh batch of [Product Name] is here to bring a taste of home (or delicious discovery!) to your week. Pop into our Auckland store or order online – we ship NZ wide! #DutchDelightNZ #TasteOfHolland #NewArrival #[ProductName]
• •Your Little Slice of the Netherlands in New Zealand! From stroopwafels to drop, discover all your Dutch favourites at Dutch Delight. Winkel nu!
• •Get Ready for [Dutch Holiday, e.g., Koningsdag] with Dutch Delight! 🧡 (Body snippet): Celebrate [Dutch Holiday] in true Dutch style! We've stocked up on all the essentials, from [Product 1] to [Product 2], to make your celebrations extra 'gezellig'. Order by [Date] for delivery!
• •(Image of various licorice types) Drop dilemma! 🤔 Sweet, salty, or honey? What's your ultimate Dutch licorice pick? Vote below or tell us your fave in the comments! #DutchTreats #Drop #[LicoriceLove]
• •Missing that special taste of home? Or just curious about the deliciousness of Dutch cuisine? Dutch Delight is here for you! We love bringing our community together with the flavours of the Netherlands. What Dutch treat makes you feel most nostalgic? Share with us! #DutchInNZ #CommunityLove #FoodConnects