Tono de Marca

Empathetic, reassuring, professional, educational, supportive, accessible, and science-backed.

Valores de Marca

• •Accessibility
• •Affordability
• •Convenience
• •Quality of Care
• •Innovation

Mejores Prácticas

• •Lead with Empathy
• •Balance Care with Credibility
• •Hammer Home the Core Values
• •Use Clear and Simple Language
• •Be Transparent About Limitations

Percepción Social

Mixed, generally positive. Praised for convenience, affordability, and quality of vets, seen as a 'game-changer'. Criticized for customer service, billing issues, medication delivery delays, and confusing subscription models.

Ejemplos de Copy

• •You're not alone. Millions of dogs deal with separation anxiety. But you don't have to deal with it alone, either. With Dutch, you can connect with a licensed vet from your couch to create a personalized treatment plan. Get peace of mind for them, and for you. Click to start your online visit today.
• •Skip the waiting room and the stressful car rides. For just $15/month, get unlimited video calls with licensed vets, customized treatment plans, and prescriptions delivered to your door. Your pet’s health just got a whole lot simpler.
• •Hi [Name], welcome to Dutch! We're so glad you've joined our mission to make vet care accessible and affordable for every pet. As a member, you now have a team of licensed vets in your pocket. Whether it's a late-night worry or managing a chronic condition like allergies, we're here for you and [Pet's Name]. Schedule your first video call today and see how easy it can be.
• •Don't let them suffer through allergy season! #pethealth #dogallergies #vetmed #dutch #onlinevet
• •We get it. It's a new idea. But with over 700,000 virtual visits and a team of board-certified veterinary specialists, Dutch is trusted by thousands of pet parents for real medical care. From prescriptions for skin conditions to behavioral support, get the expert help you need, when you need it. See what a difference we can make.