Brand Tone

Personal, Heartfelt, and Accommodating

Brand Values

• •Personalization
• •Craftsmanship and Quality
• •Celebration of Relationships
• •Dependability

Best Practices

• •Lead with Emotion: Always start by connecting to the feeling behind the purchase (love, celebration, anticipation). Use words that evoke warmth and sentimentality.
• •Emphasize "Personalized" and "Custom": Make sure these words are prominent in headlines and product descriptions. It’s the brand's key differentiator. Explicitly invite customers to share their ideas.
• •Tell a Micro-Story: Frame each product as part of a larger family story or tradition. For example, it’s not just a "countdown calendar," it’s "a new family tradition."
• •Use "You" and "Your": Speak directly to the customer. This makes the copy feel like a one-on-one conversation and reinforces the personal nature of the brand.
• •Maintain a Simple, Clear, and Warm Tone: Avoid overly corporate or complex language. The tone should be as clear, warm, and approachable as receiving a handmade gift from a friend.

Social Perception

Trusted Artisan and Gift-Giving Solution, highly praised on Etsy for quality and service, with limited mainstream visibility due to a lack of strong social media presence or press coverage.

Copy Examples

• •This Mother's Day, give her more than a gift—give her a memory carved in wood. Personalize this floral bouquet with the names of her children or a message that comes straight from the heart. A timeless piece for a love that never fades.
• •Make the wait for Santa a little more magical. Our wooden Christmas countdown calendar isn't just a decoration; it's the start of a new family tradition. Add your family's name and watch the excitement build, day by day.
• •From our small workshop in the south of France, we believe that the best gifts tell a story. At 'Du Sud dans les idées,' we pour our hearts into creating personalized wooden keepsakes that celebrate your most cherished moments and relationships. Have an idea? We'd love to help you bring it to life.
• •Welcome! We're so glad you're here. We are currently creating and shipping orders with love and care. Looking for something extra special? Send us a message! We delight in crafting custom pieces just for you.
• •Announce their arrival with a decoration as sweet and unique as they are. This personalized wooden cloud is the perfect touch for a nursery and a beautiful keepsake to remember just how little they once were. A gentle decoration for life's most precious beginning.