Brand Tone

Personal & Heartfelt, Expert & Competent, Traditional & Modern, Community-Oriented & Welcoming, Quality-Conscious

Brand Values

• •Personalized Customer Service: "Individual advice with heart" is a core value.
• •Quality and Craftsmanship: Focus on high-quality materials, good fits, and reputable brands.
• •Tradition and Heritage: Significant offering and pride in Landhausmode and Edelweiss Mode.
• •Passion for Fashion: Daniela Durrer's return to her passion for sales and fashion is evident.
• •Adaptability and Growth: Expanding from Stansstad to Stans, opening a new branch in Beromünster, and evolving the product mix shows a forward-looking approach.
• •Creating a Pleasant Experience: Aiming for a "pleasant shopping atmosphere" where customers "feel at home."

Best Practices

• •Always Prioritize "Herzlichkeit" (Heartfeltness): Whether it's a product description or a social media update, infuse warmth and a personal touch. Use welcoming language.
• •Highlight Expertise Subtly: Weave in mentions of experience, quality, and the ability to provide excellent advice without sounding arrogant. Phrases like "Our experienced consultants..." or "Crafted with care..." work well.
• •Embrace the Blend of Traditional and Modern: When writing about specific product lines, ensure the language reflects the unique appeal of both contemporary fashion and traditional Swiss wear.
• •Use Inclusive and Inviting Language: Reflect the "Nid verbii cho, zueche cho!" philosophy. Make customers feel like they are part of the Durrer Mode community.
• •Maintain Authenticity: Let Daniela Durrer's genuine passion for fashion and customer service shine through in the brand's voice. Avoid overly corporate or generic messaging. Be genuine and approachable.

Social Perception

Locally Respected, Go-To for Traditional Wear, Friendly and Approachable, Reliable and Quality-Focused

Copy Examples

• •Headline (Website/Social Media): "Your Style, Our Passion. For over 40 years, Durrer Mode has been helping you discover fashion that feels like you. Visit us in Stans or Beromünster for a personal consultation with heart."
• •Product Description (Edelweiss Shirt): "Embrace Swiss tradition with a modern touch. Our genuine Edelweiss shirts are crafted for quality and comfort, perfect for any festive occasion or to express your love for heritage. Let our experienced team help you find your perfect fit."
• •Social Media Post (New Collection): "Fresh arrivals are here! ✨ Discover the latest trends and timeless classics that speak to your unique style. Daniela and the team are excited to welcome you and share their passion for fashion. Nid verbii cho, zueche cho! #DurrerMode #NewCollection #PersonalStyle #StansFashion"
• •About Us Snippet: "At Durrer Mode, fashion is more than just clothing – it's a feeling. We believe in personal advice, quality you can trust, and a warm atmosphere where you can truly be yourself. Come experience the Durrer difference."
• •Email Subject Line (Promotion/Event): "A Treat from Durrer Mode: Find Your Perfect [Season/Occasion] Look!"