Brand Tone

Artistic & Expressive, Edgy & Bold, Premium & Quality-Focused, Modern & Stylish, Client-Centric & Collaborative

Brand Values

• •Creativity & Individuality
• •Quality Craftsmanship
• •Artistic Expression
• •Customer Collaboration
• •Adaptability & Resilience
• •Sustainability

Best Practices

• •Employ dynamic and expressive language. Incorporate words like 'fierce,' 'bold,' 'illuminate,' 'radiant,' 'iconic,' 'bespoke,' and 'statement' to mirror the visual impact of their art.
• •Consistently highlight the 'custom,' 'personalized,' and 'made-to-order' aspects of the products, along with the collaborative design journey ('your vision,' 'let's create together').
• •Focus on 'quality craftsmanship,' 'handcrafted,' 'premium materials,' and the 'artisan' nature of the products to reinforce the high-end positioning. Avoid overly casual or heavily discount-driven language, reserving it for specific, targeted promotions.
• •Subtly weave in the brand's origin and connection to the creative, trend-setting atmosphere of Los Angeles and West Hollywood, even as an online entity, to enhance its 'cool' factor.
• •Ensure all communications, particularly on social media and the website, are visually compelling and reflect the modern aesthetic of their neon art. The current TikTok content serves as a good benchmark.

Social Perception

Established & Reputable (within its niche), Unique & Artistic, Affected by Retail Challenges, Evolving Brand Focus, Varied Past Service Experiences

Copy Examples

• •Headline: Your Vision. Our Neon. Unforgettable. Body: Don't just decorate. Make a statement. At Duroque, we handcraft custom neon signs that pulse with your unique energy. From bold declarations to iconic art, let's illuminate your world. Shop online – shipped worldwide from LA.
• •Headline: Beyond Bright. It's Art You Feel. Body: Tired of the ordinary? Elevate your space with bespoke neon art from Duroque. Crafted in LA since 2012, our signs are more than light; they're an experience. Dare to be different. Design yours today.
• •Headline: LA's Neon Edge. Delivered Globally. Body: For over a decade, Duroque West Hollywood lit up the scene with iconic custom neon. Now, that same fierce artistry and premium quality is available worldwide, direct from our Los Angeles studio. What will your sign say?
• •Headline: Go Bold. Go Bespoke. Go Duroque Neon. Body: Your space deserves a signature. Our custom LED and real glass neon signs are handcrafted to capture your brand, your style, your statement. Quality that shines, service that supports. Let's create your masterpiece.
• •Headline: From WeHo Vibe to Your Unique Shine. Body: Duroque's iconic West Hollywood artistic flair is now at your fingertips. We transform your ideas into radiant neon art – perfect for your home, business, or next big event. Eco-friendly options available. Express yourself brilliantly.