Brand Tone

Sophisticated, Innovative, Passionate, Authentic, Honest

Brand Values

• •Quality & Craftsmanship
• •Innovation
• •Community Focus
• •Education & Passion
• •Authenticity & Transparency

Best Practices

• •Emphasize "Science Meets Art": Consistently weave in language that reflects the blend of meticulous, scientific processes (like "cold distillation," "botanical integrity") with the passion and artistry of craft distilling ("hand-crafted," "inspired flavors").
• •Highlight Awards & Recognition Subtly: While showcasing accolades is important, integrate them naturally into the narrative to reinforce quality and expertise without sounding boastful. For example, "Experience the gin that experts are calling 'Best in the U.S.'"
• •Maintain an Educational Yet Enthusiastic Voice: Share interesting facts about gin, the distillation process, or cocktail pairings in a way that is informative but also conveys genuine excitement and passion for the spirits.
• •Connect with the Durham Identity: Casually reference the distillery's roots in Durham and its role in the "New South" spirits scene to foster a sense of place and community connection.
• •Use Sophisticated & Evocative Language for Flavor Profiles: Describe the taste and aroma of the spirits using rich, sensory language that appeals to a discerning consumer (e.g., "vibrant citrus notes," "complex botanical bouquet," "remarkably smooth finish").

Social Perception

Highly Regarded for Quality, Innovative & Unique, Positive Customer Experiences, Strong Local & National Recognition, Ambitious & Growing

Copy Examples

• •Headline: The Science of Sip. The Art of Conniption. Body: At Durham Distillery, we don't just craft gin; we meticulously engineer award-winning taste. Discover the vibrant complexity born from vacuum cold distillation and a passion for redefining American gin. Taste the future of spirits. #ConniptionGin #ScienceOfSpirits
• •Headline: More Than Gin. It's a Conniption. Body: Forget what you thought you knew. Conniption Gin is an awakening – a fusion of time-honored tradition and modern innovation. Crafted in the heart of Durham for the discerning palate. Experience America's most awarded gin. #DurhamDistillery #AmericanGinRenaissance
• •Headline: From Our Lab to Your Glass: Pure Innovation. Body: Led by science, driven by passion. Our unique distillation methods preserve the true essence of each botanical, creating gins like Conniption that are as smooth as they are flavorful. Elevate your cocktail experience. #CraftDistillery #ModernTradition
• •Headline: Award-Winning Taste, Born in Durham. Body: Conniption Gin isn't just made; it's masterfully created. Recognized nationally and internationally, we're proud to bring the spirit of Durham innovation to every bottle. Join the gin renaissance. #SupportLocal #AwardWinningGin
• •Headline: The Conniption Collection: A Gin for Every Moment. Body: From the bold Navy Strength to the bright American Dry and our innovative Kinship Gin, there's a Conniption to spark your inspiration. Explore complex flavors, crafted with an unwavering commitment to quality and a touch of scientific magic. #GinLovers #CocktailCulture