Brand Tone

Informative & Assuring, Aspirational & Elegant, Proudly Indian, Customer-centric & Practical

Brand Values

• •Quality & Durability
• •Authenticity & Craftsmanship
• •Modern & Practical Design
• •Customer Satisfaction
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your brand voice (e.g., informative, elegant, proudly Indian, practical) and share it across all teams involved in content creation.
• •Focus on "Quality" and "Craftsmanship": Consistently weave in terms related to the quality of solid wood, durability, and the skill of Indian artisans. Use words like "heirloom," "solid," "handcrafted" (where applicable), and "enduring."
• •Highlight "Made in India" with Pride: Integrate this value proposition naturally within product stories, company information, and marketing materials.
• •Emphasize Urban, Contemporary, and Practical Aesthetics: Use descriptive language that reflects your design philosophy – "modern," "minimal," "elegant," "functional," and "space-saving" – to resonate with the target urban consumer.
• •Maintain a Customer-Centric and Assuring Approach: Address customer needs directly (e.g., customization, value, durability) and provide clear, confident information about products and services, including warranty and support.

Social Perception

Customers generally perceive Duraster as a provider of high-quality, durable, and aesthetically pleasing solid wood furniture. The customization option is a significant positive point for many customers. The "Made in India" aspect likely resonates positively with a segment of their target audience. There's an appreciation for the blend of traditional materials/craftsmanship with modern design. The brand is seen as reliable in terms of product quality and, for many, in service and delivery.

Copy Examples

• •Duraster: Heirloom Quality, Modern Living. Crafted in India, Just for You.
• •Transform your urban space with our contemporary solid wood collection. Practical designs, timeless Sheesham durability. Explore the range & customize your dream piece today! #Duraster #SolidWoodFurniture #UrbanLiving #MadeInIndia
• •Experience the rich texture of responsibly sourced Mango wood, expertly crafted into a minimal design that speaks volumes. Our [Product Name] isn't just furniture; it's an expression of your individuality, built to last generations.
• •Discover the Duraster Difference: Factory-Direct Prices on Premium Solid Wood.
• •At Duraster, we blend age-old Indian craftsmanship with innovative design to bring you solid wood furniture that's both beautiful and enduring. From our Jodhpur facility to your home, quality and your vision are our priorities.