Brand Tone

Confident and Assuring, Customer-centric and Friendly, Modern and Design-Oriented, Proudly Indian, Value-driven

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Design Excellence
• •Durability and Longevity
• •Indian Heritage
• •Value for Money
• •Innovation

Best Practices

• •Always Emphasize Quality and Durability: Use words like "solid wood," "handcrafted," "heirloom," "long-lasting," "durable," and "investment" to reinforce the core product strength.
• •Highlight Customization and Personalization: Frequently mention the ability to customize, using phrases like "tailored to you," "your design," "bespoke," and "unique pieces."
• •Maintain a Confident yet Approachable Voice: Be assertive about the quality and design leadership, but also use welcoming and customer-focused language ("we help you," "your vision," "customer-friendly").
• •Integrate the "Made in India" Aspect Proudly and Authentically: Connect it to craftsmanship, heritage, and quality, rather than just a tagline.
• •Focus on the Solution and Individuality: Frame furniture not just as products, but as solutions that enhance a customer's lifestyle and express their personality ("expresses your individuality," "curate a space reflective of their personalities").

Social Perception

Positive View on Customization and Quality, Seen as a Reliable Indian Brand, Customer Service is a Highlight for Many, Areas for Improvement, Innovative Aspirations

Copy Examples

• •Headline: Your Vision, Our Craft: Solid Wood Furniture, Uniquely Yours. Body: At Duraster, we don't just build furniture; we bring your dream spaces to life. Experience 100% Indian-made, solid wood pieces, customized to your style and designed to last generations. Let's create your heirloom.
• •Headline: The Art of Solid Wood. The Science of Modern Living. Body: Discover Duraster's collection of contemporary solid wood furniture. Ethically sourced, expertly crafted in Jodhpur, and designed for the urban Indian home. Quality that speaks for itself, value you'll appreciate.
• •Headline: Beyond Furniture. It's Duraster. Body: Investing in your home is investing in your happiness. Our solid Sheesham, Acacia, and Mango wood furniture isn’t just built; it's engineered for life, blending timeless craftsmanship with modern elegance. Explore durability, discover Duraster.
• •Headline: Customize Your Comfort. Define Your Space. Body: Why settle for off-the-shelf? Duraster offers bespoke solid wood furniture, tailored to your exact needs. From dimensions to finishes, our artisans are ready to craft your perfect piece. Experience true personalization.
• •Headline: Crafted in India, Cherished for a Lifetime. Body: Duraster brings you the best of Indian artisanship with modern, minimal, and elegant designs. Our solid wood furniture is an investment in quality, style, and enduring beauty. Shop our collections and feel the Duraster difference.