Brand Tone

Community-focused, Friendly and Approachable, Passionate and Enthusiastic, Eco-conscious and Responsible, Authentic and Down-to-Earth

Brand Values

• •Community
• •Sustainability/Environment
• •Accessibility/Affordability
• •Adventure
• •Quality
• •Integrity/Transparency

Best Practices

• •Prioritize "Community" in your language: Use words like "we," "us," "our community," "local," and "together." Highlight partnerships and local stories whenever possible to reinforce the sense of belonging.
• •Embrace a Friendly, Welcoming Voice: Write as if you're talking to a friend. Use approachable language, be helpful, and avoid jargon where possible, ensuring even beginners feel comfortable.
• •Weave in Sustainability Naturally: Don’t just state you’re eco-friendly; explain *how* (consignment, solar, etc.) and *why* it matters (less waste, protecting nature). Make it a positive and empowering message.
• •Fuel the Adventure: Use evocative language that speaks to the thrill and joy of outdoor activities. Share enthusiasm and inspire readers to explore, framing the gear as a means to an exciting experience.
• •Stay Authentic and Passionate: Let the genuine love for the outdoors and the Durango lifestyle shine through. Share the owners' story and the "why" behind the business to build a deeper connection with your audience.

Social Perception

Valued Community Asset, Trustworthy and Reliable, Eco-Leader, Welcoming and Inclusive, Problem Solver

Copy Examples

• •Headline: Gear Up for Good. Your Adventure Awaits, Sustainably. Body: At Durango Outdoor Exchange, we believe epic adventures shouldn't cost the Earth. Find top-quality new and consignment gear that’s ready for its next journey with you. Join our community of explorers who value quality, affordability, and protecting the wild places we love.
• •Headline: Your Next Story Starts Here. (And So Does Your Old Gear’s). Body: Got gear gathering dust? Give it a second life at DOE! Our friendly consignment process is simple, putting cash back in your pocket and quality gear into the hands of fellow adventurers. Let's keep the cycle of adventure and sustainability rolling in Durango!
• •Headline: From Animas Paddles to San Juan Summits: We’ve Got You Covered. Body: Whether you’re a seasoned pro or just starting to explore our incredible backyard, our passionate team is here to help you find the perfect new or used gear. At Durango Outdoor Exchange, everyone is welcome. Come share your stories and let us help equip your next adventure!
• •Headline: More Stoke, Less Impact. Body: Choosing used gear is a high-five to the planet and your wallet. We’re committed to making the outdoors accessible while minimizing our footprint with solar power, EV charging, and a passion for reuse. Explore more, waste less with Durango Outdoor Exchange.
• •Headline: Community. Adventure. Environment. It’s Who We Are. Body: For over 10 years, Durango Outdoor Exchange has been more than just a gear shop. We’re a hub for our local outdoor family, a champion for sustainable practices, and your first stop for adventure. Thank you, Durango, for being part of our journey!