Brand Tone

Aspirational yet Accessible, Curated and Knowledgeable, Adventurous and Curious, Masculine (but Evolving), Trustworthy and Quality-Focused, Friendly and Engaging

Brand Values

• •Discovery: Helping customers find unique, under-the-radar brands and products.
• •Quality & Craftsmanship: Sourcing and offering well-made, durable goods.
• •Supporting Small Businesses: A significant portion (90%) of their product partners are small businesses.
• •Curation & Personalization: Providing thoughtfully selected items tailored to interests and allowing customer choice (skip, swap).
• •Value: Offering products that are worth more than the subscription cost.
• •Authenticity: Focusing on genuine stories behind brands and products.
• •Curiosity & Enrichment: Inspiring new experiences and enriching daily life.
• •Customer-Centricity: Valuing customer feedback and providing flexibility.
• •Ethical Considerations: Their "Human Rights" page mentions commitment to respecting dignity, human rights, diversity, and inclusivity, and adhering to ILO principles.

Best Practices

• •Focus on "Curated Discovery": Always frame the products and experience around the joy of finding something new, special, and high-quality. Use words like "discover," "uncover," "curated," "handpicked," "unique."
• •Highlight Quality and Craftsmanship (and the Makers): Emphasize that products are well-made, often from small, passionate brands. Mentioning the "makers" or "artisans" adds a layer of authenticity and value.
• •Speak to Aspirations with Accessibility: Inspire a sense of a more interesting, adventurous, or refined life, but keep the language grounded and relatable. Avoid overly technical jargon unless explaining a specific product benefit.
• •Maintain an Engaging, Slightly Masculine but Inclusive Voice: Use a confident, knowledgeable, and subtly adventurous tone. While traditionally male-focused, ensure the language is welcoming and broad enough to appeal to anyone interested in high-quality, curated goods. Focus on shared values like curiosity and quality.
• •Emphasize "Goods and Guidance": Don't just sell products; sell the experience, the story behind them, and the lifestyle they enable. Offer tips, how-tos, or context that adds value beyond the physical item itself. This reinforces the idea of the brand as a trusted guide.

Social Perception

Generally viewed as a reputable and high-quality subscription service that offers good value and introduces customers to interesting products. Often recommended as a great gift for men (and increasingly, for anyone interested in their product categories). Customers trust Bespoke Post to find unique items they wouldn't discover on their own. Supportive of Small Brands. The main concerns found relate to subscription management (highlighted by a class action lawsuit regarding auto-renewal and cancellation) and occasional customer service or shipping issues, though many reviews also praise their customer service.

Copy Examples

• •Instagram Post (Image of a new curated box): Unbox your next obsession. We’ve scoured workshops and ateliers to bring you this month’s collection of top-shelf gear. Ready to discover something awesome? #BespokePost #GoodsAndGuidance #SmallBrands
• •Email Subject Line: Your Next Favorite Thing is Waiting...(Email Body Snippet): Hey [Customer Name], step away from the everyday. We believe life’s better with a little discovery. This month’s handpicked selections are all about [Theme, e.g., 'elevating your outdoor excursions' or 'mastering the perfect home brew']. Crafted by artisans, built to last. Explore the drop.
• •Website Banner for "The Shop": Beyond the Box. Discover meticulously crafted goods from the best independent brands. Quality you can feel, stories you’ll want to share. Shop The Edit.
• •Facebook Ad (Carousel of products): Stop searching, start discovering. Bespoke Post delivers unique, high-quality gear from under-the-radar brands right to your door. From rugged outdoor essentials to refined home goods, find items that inspire. What will you uncover? [Link]
• •Product Description Snippet (for a durable backpack): Engineered for the journey, not just the destination. This [Backpack Name] isn't just about carrying your essentials; it's about embracing adventure with gear that won’t quit. Made with [Material] by our friends at [Small Brand Name], it’s ready for wherever you’re headed.