Brand Tone

Informative & Authoritative, Friendly & Approachable, Savvy & Smart, Empowering, Transparent, Trendy & Current

Brand Values

• •Affordability
• •Quality
• •Transparency
• •Ethical Practices/Cruelty-Free
• •Community
• •Sustainability
• •Expertise/Verification

Best Practices

• •Stay Savvy and Solution-Oriented: Always frame content around providing smart solutions for beauty lovers who want quality without the excessive cost. Highlight the "hack" or "smart find" aspect.
• •Emphasize Expertise and Trust: Regularly mention the expert verification process (cosmetic scientists, MUAs) to reinforce credibility and the quality promise. Use phrases like "Tried & Tested," "Expert Approved."
• •Maintain a Friendly, Community-First Voice: Use inclusive language ("beauty lovers," "our community"). Ask questions, run polls, and feature user-generated content to foster engagement and make followers feel part of a savvy group.
• •Be Transparent and Educational: Clearly explain what dupes are (and aren't – e.g., not counterfeits). Share insights into ingredients or performance comparisons where appropriate, educating the consumer.
• •Stay Visually Consistent and Energetic: Especially on platforms like Instagram and TikTok, use bright, clear visuals, side-by-side comparisons, and energetic, trend-aware video styles. Ensure written copy matches this vibrancy with enthusiastic language and relevant emojis, while remaining informative.

Social Perception

Trusted Resource, Helpful & Economical, Viral & Influential, Good Quality Products, Positive Customer Service, Smart Shopping Enabler, Part of a Larger "Dupe Culture"

Copy Examples

• •✨ Luxury Look, Loverly Price. ✨ Why splurge when you can slay for less? Our expertly verified dupes give you that high-end glam without the high-end price tag. Swipe to see this week's top find that's got everyone talking! #DupeshopBeauty #AffordableLuxury #SmartBeauty
• •🤫 Your Secret to Savvy Beauty is Out! Join over 1 million beauty lovers who've discovered the Dupeshop difference! We rigorously test the hottest luxury products and find you alternatives that match up in quality, not cost. Ready to upgrade your makeup bag and your bank balance? Shop now! #BeautyDupes #ExpertApproved #SaveMoneySlayLooks
• •Same Vibe, Smarter Price. Period. Obsessed with that cult-favorite [High-End Product Name]? So were we! That's why our cosmetic scientists found an incredible dupe that delivers the same stunning results. Check out the comparison on our blog and prepare to be amazed (and save!). #DupeAlert #MakeupChallenge #QualityDupes
• •Ethical Beauty That Doesn't Break the Bank. At Dupeshop, we believe in beauty that’s kind to your wallet AND the planet. Discover our range of cruelty-free, high-performance dupes, shipped in sustainable packaging. Look good, feel good, do good. #EthicalBeauty #CrueltyFreeDupes #SustainableGlam
• •Don't Just Follow Trends, Own Them (For Less!). From viral sensations to timeless classics, Dupeshop helps you stay ahead of the beauty curve without emptying your pockets. Our TikTok-famous finds are tested by pros, loved by you. What dupe are you hunting for next? Let us know below! 👇 #TikTokMadeMeBuyIt #ViralBeauty #DupeshopFinds #CommunityLove