Brand Tone

Playful & Witty, Vintage & Glamorous, Bold & Quirky, Artistic & Passionate, Approachable & Friendly

Brand Values

• •Creativity & Originality
• •Humor & Joy
• •Quality & Craftsmanship
• •Nostalgia & Appreciation for the Past
• •Boldness & Self-Expression
• •Sustainability
• •Resilience & Passion

Best Practices

• •Embrace the "Cheeky Charm": Always inject a sense of playfulness, wit, and a touch of sophisticated naughtiness. Think vintage pin-up wink, not crude humor.
• •Speak the Vintage Language: Use words and phrases that evoke a sense of nostalgia and glamour (e.g., "darling," "fabulous," "old-school glamour," "retro").
• •Highlight the Artistry: Remind the audience that designs are hand-drawn and born from a genuine passion for illustration and vintage style. This adds a personal, authentic touch.
• •Be Boldly Confident: Communicate with an assuredness that reflects the unique and unconventional nature of the designs. Don't shy away from what makes Dupenny different.
• •Keep it Uplifting and Fun: The ultimate aim is to bring joy and a smile. Ensure copy, even when sassy, remains lighthearted and positive, fostering a connection with customers who appreciate the brand's unique spirit.

Social Perception

Unique & Distinctive, High Quality, Fun & Personality-Driven, Stylish & Retro, Artistic, Empowering (for self-expression)

Copy Examples

• •Product (Wallpaper - 50s Housewives): "Who said chores can't be charming? Our 50s Housewives wallpaper adds a dash of retro rebellion and a whole lot of personality to your kitchen. Guaranteed to make you smile, even when the dishes are piled high. #Dupenny #VintageWallpaper #KitchenSass #RetroHome"
• •Social Media (Instagram post showing a styled room): "Dahling, your walls are calling for a touch of glamour! ✨ Our [Product Name] fabric is perfect for creating a space that's as fabulous and unique as you are. Wink, wink. Nudge, nudge. 😉 #DupennyStyle #CheekyDecor #InteriorDesign #VintageVibes #HomeSweetHome"
• •Email Subject Line (New Collection): "Psst... Your Dose of Deliciously Daring Decor Has Arrived!"
• •Website Banner (Homepage): "Dupenny: Where Vintage Charm Meets Playful Sophistication. Dare to be different."
• •Blog Post Title: "From Drab to Fab: How a Little Bit of Naughty Can Be Oh-So-Nice for Your Interiors!"