Brand Tone

Aspirational yet Accessible, Inspiring and Evocative, Friendly and Passionate, Conscious and Responsible, Elegant and Timeless

Brand Values

• •Quality
• •Affordability
• •Sustainability & Ethical Practices
• •Beauty & Inspiration
• •Customer Connection/Storytelling
• •Accessibility

Best Practices

• •Embrace Aspirational yet Inclusive Language: Use words that evoke beauty, quality, and style (e.g., "elevate," "transform," "curated," "serenity," "timeless elegance") but always pair it with messaging of affordability and accessibility to ensure the brand feels welcoming, not exclusive.
• •Weave in the Founders' Story and Passion: Subtly reference the travel inspiration and the "two sisters" origin where appropriate to maintain a personal, authentic, and passionate voice. This builds trust and connection.
• •Highlight Sustainability Naturally: Integrate mentions of eco-friendly materials, made-to-order processes, and ethical sourcing as value propositions rather than just footnotes. This appeals to the conscious consumer and reinforces brand values.
• •Focus on the "Why" and the "Feeling": Go beyond describing the product. Talk about what the art *does* – how it transforms a room, evokes a memory, inspires, or brings joy. Use emotive and descriptive language.
• •Maintain Visual and Textual Cohesion: Ensure the language used in captions, descriptions, and website copy mirrors the clean, stylish, and inspiring aesthetic of the product photography and social media feeds. Keep sentences clear, relatively concise, and engaging. Use calls to action that are inviting rather than aggressive (e.g., "Discover your story," "Explore the collection").

Social Perception

A high-quality, stylish, yet affordable and responsible art provider. Emphasis on sustainability and Australian ownership resonates positively with conscious consumers. Connection to travel photography and the founders' story adds a layer of authenticity that can foster a stronger connection with customers who value unique origins and narratives. Fits well within the demand for affordable art prints in Australia.

Copy Examples

• •Instagram Post (Showcasing a new collection): Escape the everyday. ✨ Our new 'Coastal Serenity' collection captures the calming essence of the shore, bringing a breath of fresh ocean air to your walls. Crafted with love in Australia on sustainable materials. Discover your perfect view. #DuoArthouse #CoastalDecor #WallArtAustralia #SustainableArt #HomeInspo
• •Website Homepage Banner: Transform Your Space with Art You Love. 🖼️ Explore unique, high-quality prints from Duo Arthouse. Australian owned, sustainably made, and affordably priced. Free shipping Australia wide. Shop now and tell your story, one wall at a time.
• •Pinterest Pin Description: Dreaming of Parisian streets or tranquil Japanese gardens? Our travel-inspired art prints bring the world to your home. Ethically sourced frames, museum-quality paper. Pin your wanderlust! #TravelArt #GalleryWall #DuoArthouse #InteriorStyling #AffordableLuxury
• •Email Newsletter Subject Line: Your Walls Are Calling (for something beautiful!) Email Body Snippet: Hi [Customer Name], At Duo Arthouse, we believe art is more than decoration – it's a feeling. It's the story of a far-off place, a moment of beauty, a reflection of you. Founded by two sisters with a passion for art and adventure, we bring you high-quality, affordable prints made with care for our planet. Ready to find your next masterpiece?
• •"About Us" Page Snippet: More Than Just Prints, It's a Passion. Duo Arthouse was born from a love of exploration and the desire to make beautiful, inspiring art accessible to everyone. As sisters who've chased horizons with cameras in hand, we pour our hearts into curating and creating pieces that don't just fill a space, but transform it. We're committed to quality, sustainability, and helping you bring timeless elegance into your home, affordably.