Tono de Marca

aspirational, reassuring, and celebratory

Valores de Marca

• •affordability
• •inclusivity & customization
• •quality within reach
• •customer empowerment

Mejores Prácticas

• •Lead with Emotion, Support with Logic: Start copy with the emotional appeal of the event (the dream wedding, the perfect prom night). Then, follow up with reassuring, logical details like custom sizing, material quality, and return policies to build trust.
• •Emphasize "Custom Fit," Not Just "Custom Size": Frame the custom sizing feature as a benefit ("a perfect fit for your unique body") rather than just a feature ("we offer custom measurements"). This feels more personal and luxurious.
• •Use User-Generated Content (UGC) as Proof: Actively encourage and feature real customer photos and videos in marketing. Captions should highlight these as real weddings and real customers to build authenticity and social proof.
• •Maintain a Celebratory and Positive Vocabulary: Use words like "shine," "celebrate," "dream," "perfect," and "unforgettable" consistently across all platforms to reinforce the brand's association with happy, milestone events.
• •Be Transparent in All Communications: Continue being upfront about production times, shipping origins (China), and return policies for both standard and custom items. This transparency is a key differentiator and trust-builder for an online, made-to-order business.

Percepción Social

positive surprise, a smart, budget-friendly choice, reliable for online purchase

Ejemplos de Copy

• •Your Dream Bridesmaid Dresses, Without the Drama. Finding the perfect look for your entire bridal party should be joyful, not stressful. At Duntery, discover over 70 colors and endless styles your bridesmaids will actually love. With free custom sizing for a perfect fit, everyone will shine. ✨ Start creating your perfect palette today! #DunteryBridesmaids #WeddingInspo #CustomDresses
• •On-screen text: "I was so nervous to order my bridesmaid dresses online... but look at the result! 😍" Caption: That moment when the quality is even better than you imagined! Our satin dresses feel as good as they look. Tag your bride squad! #Duntery #DunteryDress #BridesmaidDress #WeddingTok #AffordableLuxury
• •Subject: Your Duntery Dress is Being Made! Here’s What to Expect. Body: Hi [Customer Name], thank you for your order! Our expert tailors have begun crafting your dress with care. Remember, beauty takes a little time! Your made-to-order gown will be ready to ship in 7-10 business days. While you wait, check out our blog for tips on choosing the perfect accessories!
• •Headline: Made for You. Literally. Sub-headline: Say goodbye to standard sizes. Every Duntery dress comes with a FREE custom-sizing option. Because your perfect day deserves a perfect fit. [Shop Now]
• •Headline: The Main Character of Prom Night. Body: Don't just show up. Make an entrance. From elegant velvet to shimmering satin, find the dress that tells your story. It’s your night to shine, we’re just here to help you get ready for the spotlight. #Duntery #Prom2026 #FormalDress #EveningGown