Brand Tone

Proud & Patriotic, Craftsman-like & Quality-Focused, Community-Oriented & Supportive, Approachable & Friendly, Enthusiastic & Aspiring

Brand Values

• •Quality Craftsmanship
• •Patriotism & Support for Service Members
• •Customer Satisfaction
• •Family & Community
• •Integrity & Trust

Best Practices

• •Always Emphasize "Veteran-Owned" and "Quality": These are core differentiators. Weave them naturally into product descriptions, social media bios, and 'About Us' sections.
• •Use Inclusive and Respectful Language: Especially when addressing or referencing military personnel, first responders, and patriotic themes. Maintain a tone of honor and appreciation.
• •Showcase the "Custom" Angle: Highlight the collaborative nature of creating custom items. Use phrases like "Your Design, Our Craft," "Made for You," "Uniquely Yours" to emphasize personalization.
• •Maintain an Engaging and Approachable Social Media Voice: Respond to comments and messages in a friendly and timely manner. Participate in relevant conversations and use community-building language, as seen on their TikTok.
• •Be Authentic and Passionate: Let the genuine pride in craftsmanship and the values the brand stands for (patriotism, family) shine through in all communications. Share behind-the-scenes glimpses or stories when appropriate to build connection.

Social Perception

Positive & Appreciative, Supportive of Small Business, Seen as Skilled, Actively working to build its online community and increase engagement.

Copy Examples

• •Headline (Website/Social Media): Honor, Craftsmanship, Community. Dunn Wright Sewing: Veteran-Owned, American-Made Quality You Can Trust.
• •Product Description (Custom Patch): Your design, our expertise. Get a custom patch that speaks volumes. Built tough, just like those who serve. #DunnWrightSewing #VeteranMade #CustomGear
• •Social Media Post (Community Engagement): Huge thanks to our amazing community for all the support! We love seeing our gear in the wild. Tag us in your photos! #DunnRightCraft #FamilyOwned #SupportSmall
• •About Us Snippet: More than just stitches – it's a statement. As a veteran-owned family business, we pour our pride and dedication into every custom piece. From first responders to patriotic supporters, we craft gear that reflects your values. #DunnWrightValues #QualityFirst
• •Promotional Post (e.g., for a new hat design): Fresh Drop! 🧢 Turn heads with our latest custom embroidered cap – designed by you, crafted by us with military precision. Built to last, wherever your mission takes you. Shop now! [Link] #NewGear #CustomHats #DunnWrightSewing