Brand Tone

Friendly, Caring, and Community-Oriented. The predominant tone is warm, approachable, and personal, like coming from a friend or trusted community member. It is also heartfelt and sentimental.

Brand Values

• •Personalization and Customization
• •Handmade Quality and Craftsmanship
• •Celebrating Family and Milestones
• •Customer-Centric Service

Best Practices

• •Lead with "Personalized" and "Custom": Always place the value of customization at the forefront of product titles and descriptions. This is your key differentiator.
• •Use Storytelling to Connect: Frame your products around life's moments. Instead of saying "Buy a tumbler," say "Create a tumbler for your summer road trips" or "Gift a keepsake for their first birthday."
• •Emphasize the "Handmade" Touch: Use words like "crafted," "handmade," "made with care," and "designed for you." This reinforces the quality and personal effort behind each product.
• •Maintain a Warm, Conversational Voice: Write as if you're talking to a friend. Use "you" and "your" to speak directly to the customer. On social media, use emojis to add personality and warmth.
• •Build Community in Your Copy: When promoting items like school shirts or local-themed products, use inclusive language ("our community," "let's show our pride"). This fosters a loyal customer base that feels connected to the brand.

Social Perception

Positive and appreciated for quality. Perceived as a small, relatable business that delivers on its promise of creating unique, heartfelt items. The name 'Dunn Right' also lends an initial perception of reliability and quality.

Copy Examples

• •Your daily coffee run just got a personal touch! ✨ Introducing our new collection of personalized tumblers, crafted with care to keep your drinks perfect from morning to night. What will yours say? #DunnRightCraft #HandmadeWithLove #PersonalizedGifts
• •Celebrate the newest arrival with a keepsake they'll hug forever. Our adorable, ultra-soft plush animals are lovingly personalized with your little one's birth stats. It's more than a gift; it's a memory crafted just for them. 🐘
• •Game day is coming, Tigers! 🐯 Show your Partridge Elementary pride with a custom mascot shirt. Made for students, parents, and teachers who roar with spirit! Order yours now and get ready to cheer on the team. #SchoolSpirit #CommunityLove #CustomApparel
• •Subject: Cozy Up With Faith & Fall 🍂 Embrace the season with warmth and meaning. Our 'Fall For Jesus He Never Leaves' sweatshirt is back! Hand-pressed on the softest material, it's the perfect way to stay cozy while sharing a message of hope. Shop the collection today.
• •Watch us bring your ideas to life! 💖 From custom mom-life tees to the perfect tumbler for your bestie, every piece is made right here with a whole lot of care. Thanks for supporting our small business! #Handmade #SmallBusinessCheck #CraftedWithCare #Personalized