Brand Tone

enthusiastic, knowledgeable, and community-focused

Brand Values

• •Passion for Collecting
• •Transparency and Honesty
• •Community Engagement
• •Accessibility
• •Customer Focus

Best Practices

• •Speak Collector to Collector: Use language and references that resonate with the target audience. Share their enthusiasm and demonstrate genuine knowledge.
• •Prioritize Transparency: Always be upfront about the condition of items, especially pre-loved goods. Reinforce the use of actual product photos in your copy.
• •Foster Community: Encourage interaction in your copy. Ask questions, invite comments, and direct users to your social platforms. Frame communications as a two-way street.
• •Be Approachable and Friendly: Maintain a welcoming and helpful tone. Even when discussing business aspects (like selling collections to you), keep the language accessible and supportive.
• •Show, Don't Just Tell, Your Passion: Let your genuine enthusiasm for the products and the hobby shine through in your descriptions, social media updates, and video content. If you're excited about an item, your audience will be too.

Social Perception

positive and trustworthy

Copy Examples

• •Homepage Banner: "Rediscover Your Childhood & Fuel Your Passion! From vintage treasures to the latest TCG grails, Dungeons and Joypads is *your* fellow collector's haven. Dive in and find that missing piece!"
• •Product Description (for a rare Pokémon card): "Straight from a binder to your collection! This [Card Name] is a true gem, and just look at that holo swirl in our high-res photo – no stock images here, what you see is *exactly* what you get. We know the thrill of the find, and this one's a beauty!"
• •Social Media Post (Instagram - showing new arrivals): "Fresh Haul Alert! 🤩 We've just unboxed a mountain of retro goodies and some seriously sought-after TCG singles. Check our stories for a closer look and tell us what you're hunting for! Let's talk collectibles! #RetroGaming #PokemonTCG #Collectibles #NewStock #DungeonsAndJoypads"
• •Email Newsletter Subject: "You a Collector? So Are We! + Hot New Arrivals & Our Latest YT Vid!"
• •About Us Snippet: "More than just a store, Dungeons and Joypads is a community built by collectors, for collectors. We get the buzz of finding that one-of-a-kind item because we're right there with you, searching for our own treasures! Join the conversation on our socials – we're always up for a good chat about all things nerdy and nice!"