Brand Tone

approachable expertise

Brand Values

• •Community-Centric Healthcare
• •Specialized Expertise
• •Trust and Personalization
• •Navigational Support
• •Holistic Well-being

Best Practices

• •Always Blend Professionalism with Personality: Use the 'approachable expertise' tone. Start with a warm, friendly opening and then deliver the expert advice. For example, instead of 'We provide wound care,' try 'Got a minor scrape? Our team can show you the best way to care for it to avoid infection.'
• •Emphasize 'Dungarvan' and Community: Root the copy in the local context. Mentioning the town and its people reinforces the community value. Phrases like 'For the families of Dungarvan' or 'Your local health experts on High Street' create a strong connection.
• •Highlight Specialized Services: Regularly create content around the Halotherapy room, compounding, and skincare consultations. These are unique selling propositions that differentiate the pharmacy from competitors and justify the 'expert' element of the brand's tone.
• •Use the Founder's Name to Build Trust: Mentioning 'Ray' or 'the Kelly's Pharmacy team' in copy adds a personal, trustworthy touch that a generic corporate brand cannot replicate. It aligns with the perception of a long-standing family business.
• •Maintain a Consistent Visual and Verbal Identity: The recent brand refresh provides a new logo and color palette that reflects natural health. All copy should be paired with visuals that align with this calm, clean, and professional aesthetic to ensure brand consistency across the website and social media.

Social Perception

Perceived as a long-standing, reliable institution in Dungarvan, both a professional service and a local, family-run establishment. It is seen as a destination for expert health advice, especially in specialized niches like skincare, and a forward-looking company adapting to digital needs.

Copy Examples

• •Breathe in, breathe out, and let the healing begin. ✨ Our Halotherapy salt room is your private sanctuary for respiratory relief and skin rejuvenation right here in Dungarvan. Escape the everyday and discover the natural benefits of salt therapy. Tap the link in our bio to book your session. #Halotherapy #DungarvanWellness #BreatheEasy #SkinHealth #KellysPharmacy
• •Navigating healthcare questions can be tricky, but you don't have to do it alone. From understanding your prescriptions to expert advice on managing eczema or allergies, our team at Kelly's Pharmacy is here to help. We're proud to be a part of the Dungarvan community since 1995. Drop in and say hello! #YourCommunityPharmacy #Dungarvan #HealthcareAdvice #KellysPharmacy
• •Expert Care, Personalised for You. From specialized skincare solutions to confidential health advice, discover why Dungarvan has trusted Kelly's Pharmacy for over 25 years.
• •More than a pharmacy. We're your partner in health. At Dungarvan Pharmacy, we offer a unique blend of professional healthcare and personalised wellness solutions. Compounding services, expert skin consultations, and a dedicated team ready to support you. Visit us on High Street. Ask us about our Halotherapy room!
• •Struggling with dry, irritated skin? We know it can be frustrating. That's why we love and recommend MooGoo's gentle, natural approach. Perfect for sensitive skin and a favourite for helping with eczema. Pop in for a chat and we'll find the right product for you! #MooGoo #EczemaRelief #NaturalSkincare #DungarvanPharmacy