Brand Tone

Inspiring, Joyful, Supportive, Approachable, Detail-Oriented

Brand Values

• •Creativity
• •Craftsmanship
• •Connection
• •Accomplishment & Joy
• •Patience & Mindfulness

Best Practices

• •Focus on the 'Why': Emphasize the feelings of joy, accomplishment, and relaxation that come from the crafting process, not just the product features. Use words like 'discover,' 'unleash,' 'cherish,' 'delight,' and 'inspire'.
• •Maintain a Supportive and Encouraging Voice: Address potential challenges with a positive spin (e.g., 'a delightful challenge' instead of 'difficult'). Offer help readily, whether through tutorials or community engagement.
• •Use Inclusive and Creative Language: Appeal to everyone's inner creator, regardless of skill level. Avoid overly technical jargon unless explaining a specific crafting technique in a tutorial.
• •Showcase Community and Shared Experience: Encourage user-generated content and highlight customer creations and stories. Use phrases like 'join our community,' 'share your journey,' 'makers like you'.
• •Be Authentic and Transparent: Acknowledge the intricacy and time involved in projects while framing it as a rewarding investment. If there are known challenges (like complex instructions for some), address them proactively with helpful tips or resources. Ensure clarity on what's included in kits.

Social Perception

Positive product experience, good gifts, moderate trust with some caveats, engaging hobby, international reach

Copy Examples

• •Headline: Piece Together Your Next Adventure. Body: Dive into a world of creativity with Dunelace DIY kits. From enchanting book nooks to stylish handcrafted bags, discover the joy of making something truly yours. What story will you build today?
• •Headline: Unwind, Create, Cherish. Body: In a busy world, find your calm in the art of making. Our kits provide everything you need to craft beautiful miniatures and unique accessories. Experience the satisfaction of bringing intricate designs to life with your own hands.
• •Headline: More Than a Kit, It's an Experience. Body: At Dunelace, we believe in the magic of creation. Join our community of makers and share the delight of your DIY journey, from the first piece to the stunning finish. Let's build something beautiful together!
• •Headline: Gift the Joy of Creation (Or Keep It For Yourself!). Body: Looking for a unique gift? Our DIY kits offer hours of engaging fun and a beautiful, handcrafted result. Perfect for the creative soul in your life, or as a rewarding treat for yourself.
• •Headline: Your Imagination, Our Kits, Beautifully Made. Body: Don't just dream it, build it! Dunelace offers meticulously designed DIY kits that turn into treasured possessions. Easy-to-follow (or inspiringly challenging!) paths to your next masterpiece.