Brand Tone

Caring & Compassionate, Informative & Educational, Trustworthy & Professional, Friendly & Approachable, Positive & Uplifting, Eco-conscious

Brand Values

• •Animal Welfare
• •Quality & Efficacy
• •Sustainability & Eco-friendliness
• •Customer Support & Community
• •Integrity & Transparency
• •Australian Made & Owned

Best Practices

• •Always Lead with Empathy and Understanding: Start by acknowledging the pet owner's challenges and emotional connection to their pet. Use phrases that show you "get it."
• •Prioritize Pet Well-being in Language: Frame benefits around the pet's comfort, health, and happiness first, then the owner's convenience. Words like "gentle," "safe," "comfortable," "dignity" should be common.
• •Maintain a Helpful, Educational Stance: Offer genuine advice and information, not just a sales pitch. Position the brand as a knowledgeable partner in pet care.
• •Use Positive and Reassuring Language: Focus on solutions and the positive outcomes of using Dundies (e.g., "more cuddles," "worry-free," "peace of mind") rather than dwelling excessively on the negative aspects of pet hygiene issues.
• •Incorporate the Core Values: Weave in keywords and concepts related to sustainability, Australian-made, quality, and the founding story to reinforce brand identity consistently across all communications.

Social Perception

Problem Solver, High Quality & Reliable, Ethical & Caring Brand, Innovative, Life-Changing

Copy Examples

• •Headline: More Cuddles, Less Mess. Keep your furry friend comfy & your home clean with Dundies Vet-Approved Reusable Nappies. Body: Don't let incontinence or heat cycles mean less quality time. Our Australian-made Dundies are super absorbent, whisper-soft, and designed with your pet's health and happiness at heart. Join thousands of Aussie pet parents who’ve found peace of mind.
• •Headline: Sophie's Story: The Inspiration Behind Every Dundie. Body: It all started with a little bulldog who needed a second chance. Dundies was born from a love for pets and a mission to help them live dignified, comfortable lives with their families. Discover the care and quality sewn into every vet-recommended Dundies nappy.
• •Headline: Eco-Friendly Pet Care That Actually Works. Body: Tired of leaky disposables and constant worry? Make the switch to Dundies! Our washable, reusable pet nappies are 4x more absorbent and made with sustainable bamboo to be gentle on your pet and the planet. Healthy pet, happy home, healthier Earth.
• •Headline: Vet Tech Designed, Vet Approved. Give Your Pet the Best. Body: As a vet nurse, our founder Emily knew there had to be a better way. That’s why Dundies are crafted with medical-grade, breathable, and antibacterial materials. Say goodbye to rashes and discomfort, and hello to worry-free days!
• •Headline: Senior Pets & Special Needs? We’ve Got Them Covered (Literally!). Body: Managing your pet's incontinence can be challenging, but you're not alone. Dundies offers a supportive solution to help your beloved companion stay dry, comfortable, and an active part of your family life. Because every pet deserves dignity.