Brand Tone

Friendly and Welcoming, Experiential and Fun, Community-Oriented, Helpful and Knowledgeable, Playful

Brand Values

• •Customer Experience & Satisfaction
• •Creativity and Personalization
• •Quality
• •Community Engagement
• •Sustainability
• •Family and Local Business

Best Practices

• •Embrace "You" and "We": Use conversational language that speaks directly to the customer ("Your perfect scent," "We'll help you") to foster a personal connection.
• •Highlight the Experience: Consistently emphasize the fun, creative, and unique aspects of the "pour your own" process, not just the end product. Use words like "discover," "create," "experience," "fun," "journey."
• •Infuse Local Pride: Mention the Dundee neighborhood, Omaha, and community involvement to reinforce their local identity and connection.
• •Keep it Positive and Uplifting: Use enthusiastic and cheerful language. Focus on enjoyment, relaxation, and the joy of creation. Customer testimonials frequently mention the "kindness and love" in the store, try to echo this.
• •Be Genuinely Helpful: Whether it's explaining the process, offering scent pairing advice (like staff members Jensen and Katelyn do), or sharing candle care tips, the copy should always aim to assist and inform in a friendly manner.

Social Perception

Dundee Candle Co. is perceived very positively as a gem in the Omaha community. Customers see it as a unique and fun destination for individuals, couples, families, and groups. The staff are highly regarded for their friendliness, helpfulness, and expertise in scent blending. The brand is associated with high-quality, custom-made products and a delightful sensory experience. It's viewed as a welcoming space filled with "kindness and love." They are respected for their community involvement and sustainable practices.

Copy Examples

• •Headline: Your Perfect Scent Story Starts Here. ✨ Body: Dive into a world of 90+ fragrances and pour your own unique candle at Dundee Candle Co! It's more than a candle, it's an experience. Perfect for date nights, friend outings, or a little 'me-time.' Visit us in the heart of Dundee! #DundeePours #OmahaFun #CreateYourScent
• •Headline: Cozy Up with a Candle YOU Created! Body: There's something special about a flame that tells your story. Our friendly scent experts will help you blend the perfect aroma for your home or a heartfelt gift. Come make memories and masterpieces with us! Book your spot or walk right in. #HandPouredHappiness #DundeeCandleCo #UniqueGifts
• •Headline: Mix, Pour, and Mingle! 🍂 Body: Fall is in the air, and so are new scent possibilities at Dundee Candle Co.! Gather your crew and spend an afternoon crafting custom candles, lotions, or room sprays. What amazing aroma will you discover today? We’re your happy place in Dundee! #DIYCandles #OmahaEvents #SupportLocalOmaha
• •Headline: More Than Just Candles, It's a Vibe. 💖 Body: From the moment you walk in, you’ll feel the warmth (and smell the amazing scents!). At Dundee Candle Co., we’re all about good times, great smells, and our wonderful community. P.S. Bring back your empty jar for $2 off your next creation! #DundeeCommunity #SustainableScents #OmahaLove
• •Headline: Gift an Experience, Not Just a Thing! 🎁 Body: Searching for that perfect, thoughtful gift? Let them create their own! A Dundee Candle Co. gift card offers a fun, hands-on experience and a beautiful custom-scented candle they'll cherish. Stop by and share the joy! #GiftIdeasOmaha #ExperienceGifts #DundeeCandleMagic