Brand Tone

Nostalgic & Classic, Fun & Engaging, Skill-Oriented & Educational, Community-Focused, Approachable & Inclusive, Enthusiastic & Positive

Brand Values

• •Quality & Craftsmanship
• •Tradition & Heritage
• •Fun & Play
• •Skill Development & Learning
• •Innovation (within tradition)
• •Community Engagement
• •American Entrepreneurial Spirit

Best Practices

• •Embrace the Legacy: Consistently weave in elements of Duncan's rich history and classic appeal. Use phrases like "since 1929," "timeless classic," or "generations of fun."
• •Focus on Fun and Skill: Balance the message between the sheer enjoyment of playing and the skills (coordination, focus, creativity) that can be developed.
• •Use Enthusiastic and Inclusive Language: Make the copy sound exciting and welcoming to everyone, regardless of age or skill level. Avoid overly technical jargon in general marketing copy unless targeting experts.
• •Highlight Quality and Durability: Reiterate the commitment to well-made products that customers can trust, reinforcing the value proposition.
• •Foster Community and Engagement: Encourage interaction by asking questions, inviting users to share their tricks, and highlighting community achievements or events. Use calls to action that invite participation.

Social Perception

Duncan is seen as a reliable, historic brand that makes good quality skill toys, especially yo-yos, for a broad audience. It's a brand that evokes fond memories for many and continues to introduce new generations to yo-yoing.

Copy Examples

• •Headline: Still Looping, Still Awesome. Duncan: Classic Fun, Modern Thrills. Body: From your first "Walk the Dog" to mastering the latest string trick, Duncan has been there. Grab a piece of history and unleash your inner fun. Perfect for all ages, built to last. #DuncanYoYo #TimelessFun
• •Headline: Not Just a Toy. It's a Skill. It's a Challenge. It's Duncan. Body: Ready to learn something new or perfect your throw? Duncan yo-yos are designed for every skill level, helping you build coordination, focus, and some seriously cool moves. Find your spin! #DuncanSkills #YoYoLife
• •Headline: Duncan: 95 Years of Spinning Smiles. Body: We've been sharing the joy of yo-yoing since 1929. Quality craftsmanship, endless entertainment, and a community that spans generations. What trick will you learn today? #DuncanHeritage #ClassicToys
• •Headline: Beyond the Screen: Real Fun, Real Skills with Duncan. Body: Give thumbs a rest and hands a new challenge! Duncan yo-yos and skill toys offer engaging play that builds confidence and creativity. Join the legacy of fun! #UnplugAndPlay #DuncanToys
• •Headline: From Schoolyard Legend to World Champion Stage: Duncan Leads the Way. Body: Whether you're a beginner finding your first loop or a pro perfecting a mind-blowing combo, Duncan offers the world's #1 yo-yos and skill toys to help you shine. What's your next trick? #DuncanChampions #SkillToyMasters