Brand Tone

Professional, Premium, Trustworthy, caring and personal

Brand Values

• •Quality and Value
• •Heritage and Family
• •Customer Service and Accountability
• •Social and Environmental Responsibility
• •Personalization and Craftsmanship

Best Practices

• •Consistently integrate the 'Since 1978' element and the 'family business' narrative into your copy to build credibility and differentiate the brand.
• •Employ words like 'luxury,' 'premium,' 'crafted,' 'bespoke,' 'heritage,' and 'excellence' to reinforce the brand's position at the high end of the market.
• •Frame products not just by their features, but by the occasions they celebrate (e.g., new babies, weddings, corporate milestones) to connect with customers' emotional needs.
• •Use copy to draw attention to the materials (e.g., Egyptian cotton) and the personalization process (e.g., detailed embroidery, precise laser engraving) to reinforce product value and craftsmanship.
• •Maintain a professional, clear, and empathetic voice in all communications, reflecting the brand's commitment to outstanding personal service.

Social Perception

The public perception of Duncan Stewart 1978 is overwhelmingly positive. Customers see the brand as a reliable source for high-quality, personalized gifts, substantiating its reputation for excellence through its Feefo Platinum Trusted Service Award. It's perceived as a trustworthy, premium, and customer-focused company that delivers on its promises, with common praise for high product quality, excellent and fast service, and effective communication.

Copy Examples

• •Wrap yourself in a legacy of comfort. Established in 1978, our family is dedicated to quality in every stitch. This luxurious, pure cotton waffle robe is crafted for timeless elegance. Add a personal touch with bespoke embroidery to create a cherished gift or a daily indulgence just for you.
• •From our family to yours, since 1978. We love being a part of your special moments. This beautifully embroidered blanket was crafted to celebrate a new arrival. A personalized gift is more than an item; it’s a memory in the making. #DuncanStewart1978 #LegacyofExcellence #PersonalisedGifts
• •Elevate your corporate gifting. For over 40 years, Duncan Stewart 1978 has supplied premium, branded textiles for businesses that value quality. Showcase your brand on our luxury towels and robes. A touch of excellence your clients will remember. Contact us for B2B inquiries.
• •A Touch of Luxury, Personalized For You
• •Quality You Can Feel. A Legacy You Can Trust. Discover personalized gifts crafted with four decades of expertise.