Brand Tone

Trustworthy, Friendly, and Professional

Brand Values

• •Customer Service Excellence
• •Quality and Variety
• •Trust and Reliability
• •Community Focus

Best Practices

• •Lead with a Friendly & Welcoming Voice: Always use warm, approachable language. Phrases like "we're more than happy to help" or "a warm welcome awaits" reinforce the brand's friendly nature.
• •Highlight Quality and Brand Names: Regularly mention the respected brands you stock (Bering, Guess, etc.) to signal quality and appeal to brand-conscious customers.
• •Emphasize Trustworthy Services: Consistently promote services like repairs, valuations, and engravings. This builds authority and positions the brand as a long-term jewellery partner, not just a one-time shop.
• •Maintain a Professional & Clean Presentation: Ensure all copy is free of errors and presented clearly. The tone is friendly but should always remain professional, reflecting the value of the products being sold.
• •Root the Brand in its Community: Mention Alloa when appropriate in social media and ads. This strengthens the local connection and reinforces the brand's identity as a cornerstone of the community.

Social Perception

The public perceives Dunbar The Jeweller as a classic, dependable, and high-quality local jeweller. Customers see them as the go-to place for both purchasing new items and for expert services like repairs. The consistent praise for their friendly and helpful staff indicates that the brand has successfully built a reputation based on trust and positive personal interactions. They are viewed more favorably than larger chain stores due to this personalized service.

Copy Examples

• •Timeless elegance has arrived. ✨ Discover the new collection from Sheila Fleet, now sparkling in our Alloa store. Each piece tells a story of Scottish heritage and exquisite craftsmanship. Come in and find yours. #DunbarJewellers #SheilaFleet #Alloa #ScottishJewellery
• •Your Treasures, Our Expertise. From watch repairs to bespoke engravings, we provide the care and precision your cherished items deserve. Trust Dunbar's for all your jewellery services. [Learn More]
• •Inspired by Arctic beauty, perfected by Danish design. This Bering timepiece blends minimalist style with high-quality, durable materials. A sophisticated and reliable companion for every day. Available now at Dunbar The Jeweller.
• •Celebrating a special moment? For generations, Alloa has trusted Dunbar The Jeweller. With a warm welcome and a beautiful selection of rings, watches, and gifts, we're here to help you make memories. Visit us on Mill Street today.
• •A Little Sparkle For Your Weekend | New In At Dunbar's