Brand Tone

Caring, reassuring, modern, minimalist, safety-conscious, eco-friendly.

Brand Values

• •Quality
• •Safety
• •Sustainability
• •Customer experience
• •Modern aesthetics
• •Functionality
• •Bringing calm to parents

Best Practices

• •Emphasize Gentleness and Care: Use soft, reassuring language. Words like 'gentle,' 'comfort,' 'care,' 'nurture,' 'peaceful,' and 'soothe' align with the 'calm to parenthood' mission.
• •Highlight Natural and Safe Materials: Consistently mention the use of 'natural,' 'sustainable,' 'eco-friendly,' 'non-toxic,' and 'baby-safe' materials. This reinforces values of health and environmental consciousness.
• •Maintain a Modern & Minimalist Voice: Keep copy clean, uncluttered, and straightforward, mirroring the described product aesthetic. Avoid overly complex jargon or overly sentimental language. Focus on clarity and simplicity.
• •Be Authentic and Empathetic: Acknowledge the realities of parenthood. Speak to parents with understanding and support. The tone should feel like it's coming from a knowledgeable, empathetic friend.
• •Ensure Consistency Across All Touchpoints: The brand voice evident in website copy, product descriptions, (future) social media, and customer service communications must be harmonious. This is crucial for building trust, which is currently a significant issue for Dunasty. Addressing negative feedback with this consistent, caring, and solution-oriented tone is paramount.

Social Perception

Largely negative, customers report dissatisfaction with products and customer service, leading to a perception of the brand as unreliable and potentially unconcerned with customer satisfaction post-purchase.

Copy Examples

• •Headline: Peaceful Beginnings. Purely Dunasty. Body: Discover our collection of thoughtfully designed baby essentials, crafted from natural, sustainable materials to bring calm and comfort to your parenting journey. Modern, minimalist, and always safe.
• •Headline: Softness Meets Safety. Body: Wrap your little one in the gentle touch of Dunasty. Our sustainable fabrics and non-toxic materials are chosen with love, because we believe in the purest start for every baby.
• •Headline: Designed for Your Life. Cherished by Your Baby. Body: Dunasty brings you baby essentials that blend seamlessly into your modern home. Functional, beautiful, and made to last – for those precious, everyday moments.
• •Headline: Breathe Easy, Parent. Body: From our anti-reflux loungers to our easy-to-clean feeding gear, every Dunasty product is created to make your days smoother and your baby’s world safer. Experience the Dunasty difference.
• •Headline: Consciously Crafted. Kindly Made. Body: At Dunasty, we partner with fair trade suppliers to bring you high-quality, eco-friendly baby products. Good for your baby, good for the planet, good for your peace of mind.