Brand Tone

Fun, Friendly, and Empowering

Brand Values

• •Inclusivity and Body Positivity
• •Community and Local Pride
• •Customer-Centric Service
• •Style and Self-Expression
• •Female Empowerment

Best Practices

• •Always Address the "Diva": Consistently use the term "Diva" or "Divas" when addressing your audience in captions, emails, and website copy. It reinforces the brand name and builds a sense of an exclusive, empowered community.
• •Embrace the "Treasure Hunt" Metaphor: Use words like "finds," "treasure," "discover," "hidden gem," and "one-of-a-kind" in your copy. This playfully leans into the "picking" part of your brand name without being literal, making shopping feel like an exciting discovery.
• •Keep it Positive and Empowering: Use upbeat, positive language. Focus on how the clothes make the customer feel Tconfident, beautiful, ready for anything. Use empowering hashtags like #Bossbabe, #DivaStyle, and #ConfidenceIsKey.
• •Showcase Inclusivity Visually and Verbally: Continue to feature models and customers of diverse sizes and ages in your marketing materials. Mention your size-inclusive range (S-3XL) and your "Curvy Diva" collection regularly in posts and ads to ensure this core value is always visible.
• •Balance Chic with Local Charm: While showcasing trendy and chic styles, always weave in your local identity. Mentioning La Vernia, promoting local events, and using hashtags like #ShopLocal and #TexasBoutique will ground your brand and foster a strong community connection.

Social Perception

The brand is perceived as a trendy local boutique with a unique and memorable name. Their social media engagement suggests a loyal following that appreciates the blend of styles and the focus on inclusivity. The name, while not literal, effectively communicates a brand identity centered on the thrill of discovering fashionable "treasures." They are seen as a positive, local, woman-run business that is active in its community.

Copy Examples

• •Stop the search, Diva! Your next treasure has been found. ✨ Our new 'Wildflower Wanderer' dress just dropped, and she's ready for a sun-drenched adventure. Perfect for brunch, a concert, or just feeling fabulous. Tap to shop the look before it's gone! #DumpsterPickingDivas #BohoWestern #NewArrivals #ShopLaVernia #TreasureHunting
• •Hey La Vernia! Why blend in when you were born to stand out? From chic tops to stunning curvy-fit denim, Dumpster Picking Divas has the unique pieces you won't find anywhere else. Come on in and let's find your next favorite outfit! We're located at 13620 HWY 87W. #DPD #LaVerniaFashion #ShopSmall #BodyPositiveBoutique
• •Psst... We found something you're going to LOVE. 😍
• •Sweet, sassy, and oh-so-soft. This graphic tee is more than just a top; it's a statement! With its vintage-inspired design and ultra-comfy fit, it's the perfect piece to pair with your favorite Judy Blue jeans or a flowy skirt. Because every Diva deserves to feel like the local honey she is. Made with love, worn with confidence. #GraphicTee #RetroVibes #OOTD
• •Who wore it best? (Hint: you both did!) 😉 Loving how versatile our new denim jacket is! #StyleSwap #MotherDaughter #BoutiqueFinds #HowToStyle #DumpsterPickingDivas