Brand Tone

Caring, Trustworthy, and Personal

Brand Values

• •Quality and Health
• •Transparency
• •Community and Animal Welfare
• •Love for Pets

Best Practices

• •Always Tell the Story
• •Lead with "Why"
• •Use "Caring" Language
• •Be Transparent and Simple
• •Showcase the Community

Social Perception

The public perceives Dumpling's Treats as a premium, ethical, and reliable small business. Customers view the products as a "wholesome, healthy product" and a "nice healthy alternative to all the junk out there." The brand is seen as a "little gem of a product," with both the treats and the customer service receiving high praise. The personal story resonates with consumers, who appreciate the ability to "shop locally" and support a business with a clear, positive mission. There is no significant negative feedback or criticism found online, indicating a strong and positive brand reputation.

Copy Examples

• •From our family to yours. ❤️ Every single-ingredient treat is handcrafted with the same love and care we give our own pup, Dumpling. Because they’re not just pets, they’re family. #DumplingsTreats #DogTreats #HumanGrade #MadeWithLove #TorontoDogs
• •Headline: The Treat Your Pet Actually Deserves. Body: Tired of long ingredient lists you can't pronounce? We were too. That's why we created Dumpling's Treats: 100% human-grade, single-ingredient goodness, dehydrated to lock in flavour and nutrients. Shop our collection and see the difference.
• •Headline: Pure. Simple. Delicious. Sub-headline: Nothing but the best for your best friend. Discover our single-ingredient, human-grade pet treats.
• •A treat that’s as honest as your pet’s love.
• •Title: All-Natural Beef Liver Snaps Body: Give them a crunch they can trust. Our Beef Liver Snaps are made from just one thing: 100% human-grade beef liver, sourced from local farmers we know and trust. Gently dehydrated in small batches, these treats are packed with protein and flavour, without any additives, preservatives, or fillers. Perfect for training or just because.