Brand Tone

Knowledgeable & Authoritative, Helpful & Supportive, Problem-Solver, Trustworthy & Reliable, Innovative

Brand Values

• •Innovation
• •Environmental Responsibility & Safety
• •Effectiveness & Quality
• •Customer-Centricity
• •Problem Solving

Best Practices

• •Prioritize Safety and Eco-Friendliness: Always highlight the non-hazardous, low-VOC, and environmentally responsible aspects of the products, as this is a core value and a key differentiator.
• •Be an Empowering Expert: Combine authoritative knowledge with helpful advice. Use clear, straightforward language that explains the "how" and "why," making complex tasks feel achievable for both professionals and DIYers.
• •Focus on Solutions and Benefits: Frame product descriptions around the problems they solve (e.g., "removes X layers of paint," "safely encapsulates lead," "cleans stubborn graffiti") and the positive outcomes for the user (e.g., "restored beauty," "safer environment," "easy clean-up").
• •Build Trust with Proof: Leverage testimonials, case studies (like the iconic landmarks mentioned), and specific product features (e.g., "water-based," "pH neutral") to substantiate claims and build credibility.
• •Maintain a Consistent Voice Across Platforms: Whether it's a website product page, a social media post, or a YouTube tutorial script, ensure the tone remains helpful, knowledgeable, and trustworthy, reinforcing the brand's commitment to its values.

Social Perception

Generally Positive, Seen as an Expert/Go-To for Tough Jobs, Appreciation for Safety, Some Inconsistency in Product Performance, Valued Customer Support

Copy Examples

• •Headline: Tackle Decades of Paint, Safely. Body: Uncover the true beauty of your surfaces. Dumond’s innovative, eco-friendly paint removers are trusted by professionals and DIYers alike to safely strip away years of paint, varnish, and even stubborn lead coatings. Your project, our expertise. Do it yourself, with Dumond!
• •Headline: Graffiti Gone. Surfaces Saved. Body: Don’t let vandalism define your space. Dumond’s Watch Dog® graffiti removers offer powerful, targeted solutions for a variety of surfaces, restoring them without harsh chemicals. Clean up with confidence.
• •Headline: The Smart Solution for Lead Paint Abatement. Body: Protecting families and workers is our priority. Dumond’s Lead Stop® encapsulants provide a secure, reliable barrier against the dangers of lead-based paint. Breathe easier with our proven, environmentally responsible formulas.
• •Headline: Not Sure Where to Start? We Can Help. Body: Every paint removal project is unique. Our Dumond Paint Removal Test Kit helps you find the perfect solution for your specific needs, ensuring effective results while saving you time and money. Plus, explore our YouTube channel for expert "How-To" guides!
• •Headline: From the Eiffel Tower to Your Front Door. Body: For over 40 years, Dumond has engineered professional-grade surface preparation products that deliver outstanding results on projects big and small. Experience the innovative, user-friendly difference.