Brand Tone

Bold & Audacious, Vibrant & Colorful, Playful & Energetic, Confident & Edgy, Direct & Unapologetic

Brand Values

• •Individuality & Self-Expression
• •Innovation & Trendsetting
• •Flavor Exploration & Enjoyment
• •Convenience & Performance
• •Disruption & Audacity

Best Practices

• •Embrace the Edge: Don't shy away from bold, confident, and even slightly provocative language that mirrors 6ix9ine's persona. Use slang and a direct, informal address where appropriate.
• •Color Your Words: Infuse copy with vibrant, sensory descriptions, especially when talking about flavors. Use words that evoke excitement, energy, and intensity.
• •Keep it Energetic & Fast-Paced: Use shorter sentences, strong verbs, and an upbeat rhythm to reflect the high-energy nature of the brand and its association with music.
• •Highlight Individuality & Rebellion: Frame product benefits around self-expression, standing out, and challenging the norm. Appeal to the desire to be unique and audacious.
• •Be Unapologetically Confident: Project a strong belief in the product's superiority in terms of flavor, performance, and style. Avoid hesitant or overly humble language.

Social Perception

For Fans of 6ix9ine & Youthful Demographic, Polarizing due to 6ix9ine, Flavor-Centric, Visually Striking but Potentially "Gaudy", Associated with Disposable Vape Trends, Concerns about Youth Appeal & Vaping Regulations

Copy Examples

• •Headline: DON'T JUST VAPE. DETONATE FLAVOR. Body: Tired of basic? Dummy Vapes ain't for the timid. Grab the vape that matches your volume. 8000 puffs of pure, unapologetic taste inspired by the King, 6ix9ine. Get loud.
• •Headline: ZERO CHILL. ALL THRILL. RAINBOW RAPPER RIDE. Body: Why blend in when you were born to stand out? Dummy Vapes delivers a Skittle-icious blast with Rainbow Rapper. It’s not just a flavor, it’s a statement. Light it up.
• •Headline: STOOPID FLAVOR. SERIOUSLY DUMMY. Body: Yeah, we said it. Stoopid Strawberry so good, it’s an insult to other vapes. Creamy banana, ripe strawberry – this ain't your grandma's vape. This is Dummy. This is next level.
• •Headline: GAME OVER FOR BORING. DUMMY VAPES HAS ENTERED THE CHAT. Body: Rules? We rewrite 'em. Flavors? We max 'em out. Dummy Vapes, powered by 6ix9ine’s energy. Grab yours and show 'em who’s boss.
• •Headline: LEVEL UP YOUR PUFF GAME. 8000 REASONS TO GO DUMMY. Body: More puffs. More flavor. More attitude. Dummy Vapes keeps going when others quit. Check your juice, check your battery, and keep the party rocking. Don't be a follower. Go Dummy.