Brand Tone

Customer-Centric & Reassuring, Problem-Solving & Beneficial, Aspirational & Quality-Focused, Urgency-Driven

Brand Values

• •Customer Satisfaction
• •Quality & Practicality
• •Fair Pricing
• •Accessibility

Best Practices

• •Bridge the "Say-Do" Gap: The single most critical action is to align the brand's promises with its actual operations. The copy writes checks that the customer experience cannot cash. Before focusing on tone, the business must address its fundamental issues with delivery, product quality, and customer service.
• •Be Transparent and Honest: Instead of hiding the dropshipping model, frame it as a benefit. For example: "To bring you unique products from across the globe at the best price, we ship directly from our specialized suppliers. This means a slightly longer wait, but a much better value. We provide full tracking and 24/7 support throughout the journey." This manages expectations from the start.
• •Use Specificity Over Hyperbole: Replace vague, exaggerated claims like "timeless elegance" or "unparalleled comfort" with specific, tangible benefits. For a blanket, instead of "experience luxury," try "Made from 100% ethically-sourced micro-fleece for a soft, breathable feel." This builds more credibility.
• •Develop a Proactive Customer Service Voice: The brand's reputation is severely damaged. The copy on support pages and in email communications should be exceptionally clear, empathetic, and helpful. Provide a clear, simple return policy and make it easy to find. Consider creating an FAQ page that directly addresses common complaints with honest answers and solutions.
• •Showcase Authentic Social Proof: The claim of "100,000+ satisfied customers" is currently unbelievable. Once operational issues are fixed, the brand should encourage genuine reviews with user-generated photos. Featuring real customers using and enjoying the products would be far more powerful than making unsubstantiated claims.

Social Perception

Untrustworthy & Deceptive, Poor Quality, Poor Customer Service, Dropshipping Scheme

Copy Examples

• •Tired of cluttered counters and complicated meal prep? The [Product Name] streamlines your kitchen routine, giving you back precious time and perfect results, every single time. It's not just a gadget; it's your new secret to effortless cooking. Shop now and rediscover the joy of your kitchen.
• •Welcome to Dumla—where style meets solutions. We believe that the right products don't just fill a space; they enhance your life. From elegant home décor to clever gadgets, every item in our collection is chosen to bring you comfort, quality, and a touch of luxury. Your everyday life, elevated.
• •Thank you for your order! While our artisans prepare your new [Product Name] for its journey, we wanted to say welcome to the Dumla family. We're a community of over 100,000 customers who believe in quality and smart living. Your satisfaction is our promise, and we're here for you 24/7 if you need anything at all.
• •Dumla was founded on a simple idea: that everyone deserves a home filled with products that are both beautiful and genuinely useful. We skip the middlemen to bring you thoughtfully designed items at a fair price, ensuring that quality and comfort are always within reach. Because for us, the customer isn't just king—you're the inspiration for everything we do.
• •Problem: Messy cables ruining your perfect workspace. Solution: Our Minimalist Cable Organizer. ✨ Keep your desk clean and your mind clear. For us, comfort and efficiency go hand in hand. Tap to shop and bring serenity back to your space! #HomeOffice #ProblemSolved #Dumla