Brand Tone

Nurturing and Supportive, Passionate and Enthusiastic, Informative and Educational, Positive and Uplifting, Authentic and Trustworthy, Approachable

Brand Values

• •Healing and Well-being
• •Authenticity and Quality
• •Connection to Nature
• •Positivity and Inspiration
• •Customer Empowerment
• •Beauty and Aesthetics

Best Practices

• •Embrace Empathetic Language: Always write from a place of understanding and support. Use words that convey comfort, care, and encouragement (e.g., "gentle," "soothe," "nurture," "support").
• •Focus on Benefits and Feelings: Instead of just listing features, explain how the crystals can positively impact the customer's life and emotional state (e.g., "promotes tranquility," "alleviating anxieties," "brings order and calmness").
• •Maintain a Positive and Uplifting Voice: Ensure that all communication, even when addressing challenges (like stress), offers a hopeful and positive perspective, positioning crystals as helpful tools.
• •Be Informative but Accessible: Share knowledge about crystals clearly and simply, avoiding overly technical jargon. Make the information relatable and easy for everyone to understand, regardless of their prior crystal knowledge.
• •Use Storytelling and Sensory Details: Describe the beauty and "energy" of the crystals in a way that engages the imagination. Talk about how they feel, their visual appeal, and the kind of atmosphere they can create, helping customers connect on an emotional level.

Social Perception

Trusted Source, Supportive Community, Aesthetically Pleasing, Passionate and Knowledgeable, Customer-Focused

Copy Examples

• •Product Description (Rose Quartz): "Embrace the gentle, loving energy of Rose Quartz. Known as the stone of unconditional love, this beautiful crystal opens the heart to all forms of love: self-love, familial love, romantic love, and platonic love. Let its calming vibrations soothe your emotions and bring peace and compassion to your everyday. Each piece is carefully selected to radiate warmth and positivity into your sacred space."
• •Social Media Post (New Arrival - Amethyst Cluster): "✨ Just arrived! ✨ Immerse yourself in the serene energy of these stunning Amethyst clusters. Perfect for creating a tranquil sanctuary, Amethyst is beloved for its ability to calm the mind, enhance intuition, and provide spiritual protection. Which corner of your home needs this peaceful presence? Let us know below! #dumiscrystals #amethyst #healingcrystals #positivevibes #crystallove"
• •Email Newsletter Snippet (Theme: Finding Calm): "Feeling overwhelmed? Discover crystals that can help anchor your spirit and soothe your mind. Our latest blog post explores powerful grounding stones like Black Tourmaline and Smoky Quartz, guiding you to find your center in the midst of chaos. Click here to read more and invite tranquility into your life. [Link]"
• •Website Banner Text: "Discover the Earth's Treasures. High-quality, handpicked crystals to elevate your energy and inspire your soul. Find your unique connection."
• •Instagram Story (Interactive): (Image of various bracelets) "Which energy are you calling in today? ✨ 💖 Love & Peace (Rose Quartz) ✨ 🧠 Clarity & Focus (Fluorite) ✨ 💪 Strength & Courage (Tiger's Eye). Vote below or DM us to find your perfect match!"