Brand Tone

Passionate, Approachable, Customer-Centric, Authentic, Aspirational

Brand Values

• •Quality Craftsmanship
• •Affordability
• •Customer Satisfaction
• •Passion
• •Integrity & Trust

Best Practices

• •Use exclamation points to convey excitement and passion.
• •Incorporate phrases like "Feel the difference" to evoke sensory experience.
• •Maintain a personal connection by using 'I' and 'we.'
• •Reinforce the concept of 'affordable luxury' in all communications.
• •Show, don't just tell - describe craftsmanship, leather feel, and origin.

Social Perception

Trusted source for Italian leather goods, known for high-quality products, excellent customer service, and good value.

Copy Examples

• •Feel the difference.
• •Come see what's new!
• •Our owner, Sheron, personally inspects every leather bag and silk scarf from Italy, bringing you beautiful, quality pieces you'll cherish – affordably.
• •Thank you for your order! We're so excited for you to receive your beautiful Italian leather handbag.
• •Treat yourself to a little luxury today. You deserve it!