Brand Tone

Friendly, Approachable, Playful, Cute, Passionate, Enthusiastic, Creative, Artistic, Community-Oriented

Brand Values

• •Originality and Creativity
• •Passion for 'Cute' Aesthetics
• •Connection with Fandoms
• •Small Business Spirit
• •Quality
• •Joy and Happiness

Best Practices

• •Embrace 'Kawaii' Language: Use words like 'cute,' 'adorable,' 'dreamy,' 'sparkly,' 'magical,' and expressions that convey enthusiasm and joy (e.g., lots of exclamation points, heart emojis where appropriate for the platform).
• •Be Personal and Relatable: Share the artist's voice (Lilian's passion, behind-the-scenes). Refer to 'I' or 'we' (including the mascots Koko & Ro sometimes) to foster a connection.
• •Highlight Originality and Fandom: Emphasize that these are original designs inspired by beloved themes (shoujo, frogs, bunnies). Use relevant fandom keywords and hashtags to connect with the target audience.
• •Keep it Playful and Positive: Inject humor and lightheartedness. The overall message should be uplifting and make people smile. The brand aims to bring happiness.
• •Visual Consistency Reinforces Tone: Ensure that the visual elements (product photography, graphics, colors) used alongside the copy also reflect the cute, colorful, and whimsical nature of the brand. The copy and visuals should work hand-in-hand.

Social Perception

Positive, Niche Appeal, Supportive of Small Artists, Engaged Community, Legitimate

Copy Examples

• •💖✨ Get ready to squeal! Our new [Anime Series] inspired enamel pin collection just dropped! ✨💖 Which character are you snagging first? Let us know your fave in the comments! #duluduludesign #shojoanime #enamelpins #kawaiifashion #newdrop
• •(Upbeat, cute music) Just look at this dreamy Tulip Clock! 🌷⏰ Adds the perfect touch of whimsy and cottagecore vibes to any room. Designed with love by yours truly! Link in bio to bring this cutie home! #tulipclock #homedecor #cottagecoreaesthetic #duluduludesign #artistmade
• •Hoppy Vibes Only! 🐸 Our bestselling Froggie Cardigan is back in stock! Snuggle up in ultimate cuteness. Limited quantities available – hop to it! #froggiecardigan #kawaiiapparel #duluduludesign #cuteandcozy
• •Hey [Customer Name]! 💕 Just a little note from Koko & Ro (and me, Lilian!) to share some exciting news! We’ve got adorable new stickers and a super special offer just for our amazing subscribers this week! Peek inside for all the cuteness! #kokoandro #duluduludesign #stationerylove #kawaiistickers
• •Toronto, get ready! 🎉 duluduludesign is coming to [Convention Name] at booth [Booth Number]! Come say hi, grab some exclusive goodies, and let's chat all things cute and anime! Can't wait to see you there! 👋 #artistalley #[ConventionName] #duluduludesign #torontoevents