Brand Tone

Technical, transparent, and process-oriented. Direct and informative, focusing on craft and artistry.

Brand Values

• •Innovation
• •Craftsmanship
• •Transparency
• •Quality Materials
• •Unique Aesthetics

Best Practices

• •Prioritize Process Over Pomp: Continue to make the design, modeling, and sewing process the hero of your content.
• •Use Technical and Specific Language: Don't shy away from technical terms like fabric weight (gsm) or software (CLO3D) to reinforce expertise and quality.
• •Maintain a Minimalist Aesthetic: Stick to the monochromatic color palette and clean, high-quality imagery and video, allowing complex garment designs to stand out.
• •Be Direct and Transparent: Be upfront about the business model, especially pre-order timelines, to build trust and manage customer expectations effectively.
• •Focus on the Garment, Not the Lifestyle: Keep copy focused on the features, materials, and craftsmanship of the clothes themselves, rather than a projected lifestyle.

Social Perception

Perceived as an innovative and artistic designer label, respected for intricate and unique garments, often associated with avant-garde, streetwear, and techwear.

Copy Examples

• •From Pixels to Fabric: The VTX-018 Pants. It starts with a digital concept—every seam, pocket, and panel modeled in 3D. Then, the process begins. Watch as 380gsm cotton twill is cut, sewn, and finished into its final form. The bridge between digital design and tangible reality. #dulse1000 #clo3d #fashiondesign #process
• •JSX-023 Jacket. Engineered for function and form. The JSX-023 features a slightly cropped fit in heavy-duty 100% cotton denim. With 10 functional pockets, removable shoulder panels, and oxidized silver hardware, every element is meticulously designed. This is a pre-order item, handcrafted in our Madrid studio. Please allow 6-8 weeks for creation and delivery.
• •200 pattern pieces. 3 days of sewing. 1 final garment. The art is in the process. #sewing #diyfashion #dulse1000 #streetwear
• •The Archive is Open: Limited Restock. For a limited time, we are re-releasing a small batch of our most requested archived pieces, including the ATR-009 Pants. Each garment is made-to-order with the same attention to detail and quality materials as the original run. Once these slots are filled, the archive will close again. Secure your piece of DULSE1000 history.
• •Fashion, Reconstructed. DULSE1000 is not fast fashion. We are a design studio dedicated to creating unique, high-quality garments with a focus on innovative techniques and intricate construction. Explore our collection of tech-inspired streetwear, designed and made in Spain. #techwear #avantgarde #slowfashion