Tono de Marca

Elegant, sophisticated, empowering, passionate, purpose-driven, refined, and aspirational, with a sense of warmth and dedication.

Valores de Marca

• •Quality and Luxury
• •Modesty and Modernity
• •Empowerment and Community
• •Social Responsibility
• •Tradition and Style

Mejores Prácticas

• •Always Use Elegant and Empowering Language: Consistently use words that evoke sophistication, grace, and confidence. Address your audience with respect and an understanding of their desire for quality and style.
• •Highlight Craftsmanship and Quality: In product descriptions and social media posts, always mention the high-quality materials, intricate details, and the craftsmanship that goes into each piece. This reinforces the brand's value of luxury.
• •Integrate the Brand Story and Mission: Regularly and subtly weave the brand's story, its dedication to women, and its social mission into your copy. This builds a deeper connection with the audience beyond the products themselves.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure that the tone of your copy is always in harmony with the high-quality, elegant visuals on your website and social media. The language should match the sophistication of the imagery.
• •Develop a Brand Lexicon: Create a list of approved words and phrases that align with the brand's tone (e.g., "timeless," "sophisticated," "handcrafted," "elegant," "empowering") and a list of words to avoid (e.g., "cheap," "trendy," "basic"). This will help ensure consistency across all communication channels.

Percepción Social

Perceived as a high-end, niche brand catering to women who value modest fashion, known for elegant and well-crafted garments. The social mission and focus on quality and craftsmanship contribute positively to its perception, positioning it in the premium market segment.

Ejemplos de Copy

• •Elegance is an attitude. Our new collection of handcrafted kaftans is here to help you express yours. Discover timeless designs and luxurious fabrics that celebrate your unique style. #DulceCouture #ModestFashion #KaftanStyle
• •You deserve fashion that understands you. At Dulce Couture, we blend tradition with modern sophistication to create abayas and kaftans that are as unique as you are. Experience the luxury of choice. #LuxuryAbaya #ModestElegance #HandcraftedFashion
• •Wear your values. With every Dulce Couture creation you purchase, you're not just embracing timeless style—you're supporting women and children in need. Shop with purpose. #FashionWithACause #EmpoweringWomen #DulceCouture
• •The 'Azure Dream' Kaftan: a vision in serene blue. Crafted from the finest silk crepe, this piece drapes beautifully for a silhouette that is both graceful and commanding. The intricate, hand-sewn embroidery on the sleeves adds a touch of artisanal luxury, making it the perfect choice for any special occasion.
• •A special treat for our discerning clientele. As a thank you for your continued appreciation for timeless elegance, enjoy exclusive early access to our upcoming summer collection. Be the first to explore new designs that blend effortless style with our signature sophistication.