Tono de Marca

Informative, modern, and accessible, balancing professional technical detail with friendly, straightforward, and product-focused communication.

Valores de Marca

• •Quality & Innovation
• •Accessibility & Value
• •Simplicity
• •Modern Lifestyle

Mejores Prácticas

• •Lead with the Benefit: Start copy by highlighting what the customer will gain from the product (e.g., "Experience true wireless freedom" instead of "These are our new wireless earbuds").
• •Keep it Clear and Concise: Avoid overly technical language. Explain features in terms of practical benefits. For instance, instead of "500mAh battery," use "Up to 12 hours of non-stop music."
• •Use a Modern & Energetic Voice: Incorporate relevant emojis on social media to appear approachable. Use active language (e.g., "Discover," "Explore," "Unleash") to create a sense of excitement.
• •Maintain Visual and Textual Cohesion: Ensure that the style of your visuals (clean, modern, high-quality) is matched by the tone of your copy. The text should complement the image, not just describe it.
• •Create a "Tone of Voice" Guide: Develop a simple internal document that outlines your brand's key messages, approved terminology, and examples of on-brand copy. This ensures that anyone writing for the brand can maintain consistency.

Percepción Social

A straightforward e-commerce retailer for affordable electronic gadgets, perceived as a reliable direct-to-consumer product provider with a neutral to positive perception focusing on product satisfaction.

Ejemplos de Copy

• •Your life, connected. Track your fitness, answer calls, and stay on top of your notifications, all from your wrist. Meet the new [Smartwatch Name] — technology that keeps up with you. #Smartwatch #Tech #Innovation #DulceCom
• •Lose the noise, find your focus. Our new noise-cancelling headphones offer immersive sound and all-day comfort. Perfect for your commute, office, or just enjoying your favorite playlist. Shop now and get 20% off!
• •Upgrade Your Tech This Season. Discover exclusive deals on our top-rated headphones, speakers, and more. Quality sound, unbeatable prices. Shop the DulceCom sale.
• •A Gift for Your Ears 🎧 Inside: Our Newest Audio Collection
• •Big sound, compact design. The [Speaker Name] is your go-to for powerful audio on the move. With 10 hours of playtime and a rugged, water-resistant build, it’s ready for any adventure. Connects seamlessly via Bluetooth to bring your music to life.